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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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Marketing Studies

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1621.  
SMS still essential to mobile marketing strategy
Despite the rise of mobile apps, mobile web sites and QR Codes, good old fashioned SMS technology will continue to play a key role in mobile marketing strategies, according to Tim Norman, director for SDL Web Content Management Solutions. Although SMS...

1622.  
Three key travel loyalty trends for 2012
There are three trends that have surfaced recently in the loyalty industry and which will affect the development of the market during the coming year, according to Christopher Barnard, president and CEO for loyalty rewards management platform operator...

1623.  
Most Brits feel more loyal with a card
Half of the UK's adults are more likely to make a purchase from a store or brand if it offers a loyalty card scheme, according to a study by card maker Plastic Card Services, which found that two thirds of British consumers said loyalty schemes make...

1624.  
How social data affects the CMO's decisions
Almost half of marketing executives have used social data to make predictions or forecasts, and nearly nine out of ten said that this data had influenced their decisions, according to a survey of chief marketing officers (CMOs) by Bazaarvoice and The...

1625.  
What do consumers really think about mobile marketing?
When it comes to brand messaging in the mobile, consumers overwhelmingly prefer to receive email messages - but the frequency of those messages is critical, with most being willing to open messages from a brand only once a week, according to a study by...

1626.  
Top 5 mobile marketing predictions for 2013
Another year is over, and another year was pronounced as the 'Year of Mobile'. While pundits have been saying this every year for as long as anyone can remember, it is at last the truth as mobile device adoption has reached a critical mass. But, in the...

1627.  
What is the 'unwritten data contract'?
Data has always been central to what marketing is and what it achieves - or at least what it promises to achieve - but customer data is now higher up the agenda for marketers than ever before thanks to digital technology, loyalty cards, email...

1628.  
Content management drives Customer Experience
Only 38% of companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence, according to research published by Econsultancy and Adobe. The report, entitled 'From Content Management to Customer Experience...

1629.  
Cashing in on data to reach the right customers
The success of customer marketing is highly dependent upon data-driven processes, but it's surprising how often marketers still work with bad data, according to Nigel Turner, VP of information management strategy for Trillium Software, who here...

1630.  
Affiliate marketing spend reaches record high
UK businesses spent £1 billion on affiliate marketing and lead generation activities in 2013, 15% more (on a like-for-like basis) than in 2012, according to the second annual Online Performance Marketing study conducted by PwC for the Internet...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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