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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1531.  
Brits prefer retailers' web sites to mobile sites
While mobile sales do not yet represent as high a proportion of a retailer's total sales as their main web sites, there is a wide customer satisfaction gap between mobile sites and traditional websites, according to the annual ForeSee Experience Index...

1532.  
Loyalty experts challenge satisfaction myth
Customer satisfaction is often touted as the most important issue among business leaders. It's said that if you want to win your customers' repeat business, they have to be highly satisfied but, in an article recently published in MIT Sloan Management...

1533.  
Database marketing: The missing B2B primer
A good marketing database is key to any business that sells B2B (business to business), and one of the first things that any new company should do is start building and using such a database, according to John Paterson, CEO for Really Simple Systems...

1534.  
How to leverage the emotional power of branding
Few of us like to think we spend our money emotionally, especially in these straightened times. Clearly, there's an emotional element when we buy items like clothes, cosmetics or even furniture, as these express our personality. But what about the...

1535.  
How do you measure 'unconscious' brand loyalty?
No one in marketing would dispute the importance of customer loyalty to a brand or product. It leads to repeat sales and indicates that the consumer holds the brand in high regard. And if a consumer is loyal to a brand or product, he or she will...

1536.  
How Big Data makes a great Customer Experience
The promise of Big Data is within reach if marketers and business managers can understand how to mine that data for insights that improve the customer experience, according to a white paper published by Allegiance. The paper, entitled 'Achieving...

1537.  
Did you lose your customer retention strategy?
With 48% of consumers admitting to having changed providers because of poor customer service, and 55% admitting they would have stayed with a brand if they had been offered preferential treatment and rewards, more brands need to understand the...

1538.  
Millennials expect to use their channels of choice
Today's consumers no longer care about where they are or what device they are using when interacting with a brand, as 58% of Millennials expect to engage with a company whenever they choose and via whichever channel they want, according to the final...

1539.  
Five mobile advertising trends for Autumn 2014
In the run-up to autumn campaigns, Widespace has compiled some European mobile advertising trends, taking into consideration what is likely to emerge and dominate the mobile marketing landscape in autumn 2014 and beyond. The company's trend analysis...

1540.  
Fifteen Major Marketing Trends for 2015
Next year - 2015 - and the future it will bring will soon be upon us. In numerology 15 is the combination of number 1 (representing leadership and forward movement) and the number 5 (the numeric for business and finance), thus 15 becomes the fusion of...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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