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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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58/165 pages

571.  
Social brand relationships: Good, bad, or just ugly?
Half of consumers don't want to be bothered by brand messages while they are using their social networks, according to the TNS Digital Life study, which found that 'digital waste' is polluting the online world because brands are failing to listen to...

572.  
Technology vendors need to review channel programmes
With disappointing high street sales figures suggesting widespread economic difficulties, technology vendors are apparently not immune to the downturn, according to a recent blog article by James Gaubert, business development director for loyalty firm...

573.  
Consumer trust is vital to brand loyalty
In most relationships, broken trust inevitably leads to a break-up, and this could not be more true when it comes to the relationship between a retail brand and its customers, according to Michael Green, director of insight for Transactis. The company...

574.  
It's high time to rebuild your Customer Trust
This year will be one in which retailers need to rebuild and re-earn the trust of their customers, according to a review of trends from 2013 and predictions for 2014 from the Institute of Customer Service. The report predicts that customer service will...

575.  
Call centre follows-ups boost marketing payback
Ensuring the quality of sales leads and acting on them as they come in is paramount to a successful marketing campaign, but many companies are still simply feeding these customer requests into their CRM systems to be actioned as and when possible...

576.  
Brands must manage consumer expectations better
Consumers increasingly want to choose which data they have to share with brands, and they want even greater choices about which devices they can use to browse websites, how they receive offers, and how they get information from the brands they're...

577.  
Consumer Trust: Hard to Gain, Easy to Lose
It is hard to over-estimate the importance of trust between consumers and brands, and how this impacts buying habits. Consumers tend to favour brands that they can relate to, that understand their requirements, and - perhaps most importantly - that...

578.  
E-retail survey reveals new directions and strategies
More than a third (37%) of US and UK retailers and branded manufacturers have annual revenue of US$15 million or more exclusively in online sales, and approximately 40% of their total annual revenue from all sales exceeds US$29 million, and 74% also...

579.  
Alliance Data unveils MyLoyalty App
Alliance Data Systems' card services business has launched a retailer-branded mobile MyLoyalty App, which is customized for each brand and provides customers with the ability to apply, shop, earn and connect with their favourite brands. Retailers and...

580.  
What's next for marketers in 2016?
The coming year is set to be an extension of a digital evolution that's been going on for 2-3 years, with the key focus being marketers trying to develop customer experience strategies, according to Clint Poole, VP of Marketing for Lionbridge. Don't...

58/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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