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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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58/165 pages

571.  
Too few brands have a practical win-back strategy
Everyone says the customer is important, yet only a few savvy companies invest the time, effort and financial resources to do what needs to be done to build a more loyal customer base. Executing a loyalty strategy takes a true understanding of what it...

572.  
Non-mobile retailers are missing out on a fortune
UK retailers are collectively missing out on an astounding £6.6 billion each year due to a lack of investment in their mobile offering, according to recent research into mobile spending from VoucherCodes.co.uk and the Centre for Retail Research (CRR)...

573.  
C-Suite must lead Customer Engagement strategy
C-suite led customer experience (CX) initiatives can increase revenues and customer satisfaction while reducing costs, according to a study conducted by the Economist Intelligence Unit (EIU) and omnichannel customer experience firm Genesys. The study...

574.  
Four ways retailers can build their loyalty muscles
Consumers who gain some form of value from a retailer's published content, whether or not it's directly related to a product or service, are much more willing to engage with that retailer again and again, according to a study by loyalty and marketing...

575.  
Brands must manage consumer expectations better
Consumers increasingly want to choose which data they have to share with brands, and they want even greater choices about which devices they can use to browse websites, how they receive offers, and how they get information from the brands they're...

576.  
Associates are the key to Supermarket Loyalty
The Retail Feedback Group (RFG) has released the 2015 U.S. Supermarket Experience Study. The research, now in its eighth year, found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.44 on a...

577.  
Brits buy groceries online more than the rest of Europe 
But even the most basic personalisation is still missing

More than half of the UK's population (53%) are doing some or all of their grocery shopping online, in strong contrast to only 40% in France and 32% in Germany, according to an online grocery survey from retail customer experience personalisation firm...

578.  
Centre store still a vital retail sales driver 
Healthy, diet and natural products don't hurt either

Catalina has published some shopper research showing that the 'Center Store' remains a vital driver of trips and volume for grocery retailers, with more than 99% of all shoppers purchasing from the Center Store in 2017. The study underscores how brands...

579.  
Loyalty schemes are still meaningful in travel decisions 
Hotel loyalty programs remain significant drivers of choice

For 74% of travellers, a brand's loyalty program is the significant factor in determining where they stay. And more than 70% of survey respondents rated Best Western Rewards (BWR) as their preferred loyalty program, according to an insight report...

580.  
Consumers distrust brands despite 'loyalty' programs 
But distrust may be mitigated through better relevance

Consumers are somewhat skeptical of how brands use their data, but omni-channel loyalty programs could offer a competitive advantage and the opportunity to rebuild trust through relevance, according to a study by CrowdTwist. The research report...

58/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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