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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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92/165 pages

911.  
What encourages customers to spend online?
For online retailers, customer encouragement involves incrementally building on the relationship through highly personalised, targeted and relevant communication at key points in the sales cycle to encourage customers to further engage with the brand...

912.  
Is 'Channel Loyalty' really an oxymoron?
Channel partners form an integral part of the marketing ecosystem of many product categories. But all too often the channel partner manages the brand experience for the customer and becomes the face of the brand to the customer - which means building...

913.  
What gives a telco the loyalty advantage?
Despite the competitive challenges from over-the-top (OTT) telecoms players, the majority of consumers still favour traditional telephone service providers, according to research from customer experience solutions provider Amdocs, which explored the...

914.  
How insurers gain from better customer experiences 
Great experiences outperform bad ones many times over

Insurers that earn jeers from their customers are falling further behind the ones that earn cheers, according to customer experience advisory firm Watermark Consulting following an analysis of stock market returns for insurers that lead in customer...

915.  
Retailer emails are ignored because of 'inbox overload' 
What's the answer? Frequency, relevance and content

Despite 47% of consumers ranking email as their preferred channel for brand communications, over half (55%) ignore marketing emails due to inbox overload, according to a study by Yes Lifecycle Marketing. For its Surviving the Retail Apocalypse report...

916.  
Good digital CX is just as important as retail pricing 
Many in-store shoppers come from good digital experiences

Nine out of ten consumers feel that a positive digital shopping experience affects their brand loyalty just as much as the brand's prices, according to the results of the Retail Digital Trends Survey 2019 from digital performance company Riverbed. The...

917.  
Consumers in the UK are leading the CSR charge 
Brands everywhere must improve human interaction

A study from cloud-based experience firm InMoment has revealed five key trends, including one that reveals UK consumers are outshining their global peers in making social responsibility a priority when choosing which brands to support. Unlike other...

918.  
Physical retail still fighting fit in America & Canada 
36% Of Americans say they prefer bricks over clicks

Lightspeed, a provider of omnichannel point of sale software, solutions and support systems for over 49,000 independent retailers and restaurants, has revealed several key discoveries regarding consumer shopping and dining habits for the summer season...

919.  
Men will pay more than women for good service 
Women have more pet peeves about call centres

Mars and Venus are still in opposition in the realm of customer experience. A recent survey by Genesys, a global provider of cloud customer experience and contact center solutions, has found that men and women have different expectations when it comes...

920.  
What drives consumer feelings about the Customer Experience? 
Brand authenticity, brand reputation, product quality, and price

Brands are seen as being 'authentic' when they show support of social causes through monetary and in-kind donations, openly share their real business objectives, and include diversity within their media and advertising, according to the first edition...

92/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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