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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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971.  
How luxury brands can build deeper relationships
For the luxury sector, more than others, providing experiences that meet customer expectations is critical if brands are going to build loyalty and long-term relationships successfully, according to Joanne Varey, managing director for promotional...

972.  
The top sixty lessons in loyalty marketing 
There's never been so much fresh thinking, or so much innovation, in the realm of customer loyalty marketing

The customer loyalty market has never been so active, so passionate, so fast changing, and so heavily relied-upon by companies of all sizes to drive customer retention and acquisition, incremental sales and profitability, competitive differentiation...

973.  
US government shows how not to treat your customers 
Uncle Sam offers his citizens a bad experience

Though the White House is buckling down on federal agencies' poor customer experience (CX), efforts have not yet paid off. According to Forrester's US 2018 Customer Experience Index (CX Index), government is one of the lowest ranked industries. Its...

974.  
US brands are still failing to impress their customers 
Investment in CX stalled for the third year running

Forrester has published its US 2018 Customer Experience Index (CX Index) rankings, confirming that US brands remain mediocre when it comes to providing quality customer experiences. No brand has risen to the top of Forrester's rankings and continued to...

975.  
Report identifies trends to boost retail holiday sales 
What retailers can do to boost micro-shopping moments

On the heels of Amazon Prime day and after record-setting year-end holiday sales in 2017, retailers will need to plan ahead for the critical 2018 holiday sales season to meet the high expectations of consumers who are demanding convenient, easy and...

976.  
Holiday-themed marketing emails generate more sales 
They get lower open rates but greater conversions

Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 % lower open rates, indicating the importance of message theme, type of offer and time of deployment when it comes...

977.  
Advertising headlines are no longer the key to sales 
Meaningful content sells more than 'snappy' headlines

The direct response firm Tapstone is warning advertisers that headlines alone won't boost their bottom line. Tapstone's research shows that despite the current day focus on social media and 'less is more' design, long-form advertising formats convert...

978.  
Consumers expect companies to take a stand for them 
Sexual harassment, ethnicity and data security come first

Corporate values are on trial every day with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement. Determining when to stay silent and when to act has become key to a brand's reputation, according to a...

979.  
Consumers reveal their perception of digital experiences 
Customers want a more personalised experience

Businesses are struggling to reach 'transformational' levels of analytics while consumers are increasingly demanding a more personalized experience that matches their personal needs at every step of the way, according to a survey conducted by...

980.  
What do insurance customers really want? 
Two thirds favour meaningful discounts

Despite automotive and homeowners insurance reaching record highs in customer satisfaction last year, the latest Dynamic Shopper research from Valassis found that about 15% of respondents are currently in-market for home, auto and life insurance. With...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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