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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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981.  
UK study heralds change in retail loyalty strategy
An annual survey on the state of customer loyalty among British adults online has signalled a need for an overhaul of in-store retail strategy by merchants, including how and when customers receive offers and rewards, brand engagement through social...

982.  
Most Millennials quite happy to reveal all
With consumer privacy at the forefront of the nation's collective consciousness given the recent Target data breach and ongoing NSA spying scandal, recent research from Mintel has found that while consumers are becoming increasingly protective of their...

983.  
Consumers choose cash back after discounting
Cash back sales promotions are consumers' top alternative to price cuts, with one in four consumers (25%) saying a cash back offer was more likely to encourage them to buy a product than any other deal, according to a OnePoll survey of 2,000 consumers...

984.  
How to make a travel brand truly mobile
Recent research into the marketing activities of US and UK airlines and hotels found that the majority of brands have a mobile app. That's no surprise, really, because technology has evolved and nearly every consumer brand understands how critical...

985.  
Marketers aren't making the most of CRM
Marketing professionals don't make enough use of CRM systems to help them swoop on new prospects and hot leads, according to Peter Connell, managing director for Call Pro CRM, who here explains how a new breed of CRM tools are emerging which can help...

986.  
Are traditional surveys out of the marketing mix?
It is widely accepted that the holy grail of successful customer engagement can only be achieved through delivering a truly customised and personalised customer experience at every touch point, whether in store or online. Brands are working hard to win...

987.  
How marketers can make the most out of CRM
Marketing professionals don't always make the most of Customer Relationship Management systems (CRM) to help them hone in on prospects, according to Peter Connell from Call Pro CRM, who here explains how a new breed of CRM tools are emerging which can...

988.  
When are fees appropriate for a loyalty scheme?
Imagine it's a Wednesday evening. You had planned to go home and wax your car, but you need an electric polisher. Normally, you would stop at Target and get 5% off with your RedCard, but it's been a long week and you just want to go home. In addition...

989.  
Retailers could benefit by embracing mobile apps
News that the UK omni-channel retailer Argos has generated £1bn of m-commerce revenue in a year should act as warning for other retail brands that fail to utilise the power of the mobile channel, according to Simon Howship, managing director of mobile...

990.  
Consumers expect companies to take a stand for them 
Sexual harassment, ethnicity and data security come first

Corporate values are on trial every day with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement. Determining when to stay silent and when to act has become key to a brand's reputation, according to a...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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