BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


10/165 pages

91.  
Rewards aggregator to benefit loyal Australians
The average Australian consumer is missing out on more than Aus$4,000 worth of loyalty rewards and programme benefits every year, according to a survey by the recently launched Australian loyalty rewards aggregator, Perkler. Despite 82% of Australians...

92.  
Sears & Kmart combine chance, charity & rewards
While many American consumers have been forced to scale back their charitable giving during the recession, their desire to give to those less fortunate has not wavered, according to a survey commissioned by Sears and Kmart. In fact, 81% of the...

93.  
Coupons more popular in US than Canada
Coupon usage in Canada is lagging significantly behind coupon usage in the United States, and their usage in the US is also growing more quickly, according to a survey by ICOM (a division of Epsilon Targeting). The survey of consumers in the US and...

94.  
Consumer Impatience Index reveals horrible truth
Consumers' patience with the companies and brands they deal with has, in some cases, shortened from 10 days to just 10 minutes in the space of one generation, according to the UK Impatience Index, compiled by Omnibus Research for customer service...

95.  
Retailers train customers to seek out deals
Shoppers in the United Kingdom have reported being more sensitive to price now than they were a year ago, and many of them feel that their purchasing power has decreased, according to shopper research from retail incentives company Parago. The study...

96.  
500friends sees a 'great loyalty reset' coming 
Predicting the future of retail & CPG loyalty

A major 'reset' is becoming critical for brands that do not currently have the ability to gather, analyse, and average customer data, according to a research-based report from data-driven marketing agency 500friends. The report, entitled 'The Great...

97.  
Amazon Prime falls short on Customer Engagement 
It's all about free shipping, not the entertainment

For many of Amazon's Prime program's customers, the entertainment services offered by the package are playing 'second fiddle' to the program's original free shipping benefit, according to research by The Diffusion Group (TDG), which found that 79% of...

98.  
Gen Z & Millennials drive need for e-gift card optimization 
E-gift cards increasingly used as branded payment tools

There is a marked generational divide in the way younger consumers shop, pay and engage with gift cards in the fast-evolving shopping landscape, according to research commissioned by branded payments provider Blackhawk Network. Although...

99.  
Bad IVR costs businesses US$262 per customer per year 
61% Of consumers say IVR leads to poor experiences

Cloud-based communications provider Vonage has published research which reveals that more than half (51%) of consumers have abandoned a business altogether because they've reached an automated menu of options (known as Interactive Voice Response or...

100.  
The 'delivery experience' becomes a competitive advantage 
Quick shipment guarantees are more powerful than discounts

Customer behavior shows that faster shipping is more effective in driving conversions than discounts, with 65% of merchants reporting an increase in eCommerce cart conversions of up to 25% when they offer a one-to-two-day delivery promise, according to...

10/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark