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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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10/165 pages

91.  
Study reveals what drives car owner loyalty
Resale value and vehicle quality have become increasingly important reasons for new vehicle buyers to remain loyal to an automotive brand, according to the '2009 Customer Retention Study' by J.D. Power and Associates. The study measured the percentage...

92.  
Dedicated account managers boost B2B satisfaction
For retail electricity providers in Texas, USA, providing account representatives to handle business customer enquiries results in a considerable lift in overall satisfaction, according to the 2009 Texas Business Retail Electric Provider Customer...

93.  
Coupons more popular in US than Canada
Coupon usage in Canada is lagging significantly behind coupon usage in the United States, and their usage in the US is also growing more quickly, according to a survey by ICOM (a division of Epsilon Targeting). The survey of consumers in the US and...

94.  
Coalition loyalty: Future-proof, or reaching its limit?
There is some debate about whether the coalition model for loyalty programmes is truly future-proof, or whether it is already reaching its limits, according to loyalty expert, Peter G Wray. British market research consultancy Finaccord recently...

95.  
M-payments are the tip of a huge iceberg
Today's consumers are increasingly using mobile devices, whether it's a tablet or a hand held, to browse products, read reviews, and make purchases both at home and on the move. And, although it has been a long time coming, contactless payments appear...

96.  
Retailers train customers to seek out deals
Shoppers in the United Kingdom have reported being more sensitive to price now than they were a year ago, and many of them feel that their purchasing power has decreased, according to shopper research from retail incentives company Parago. The study...

97.  
Who are the Digital, Social & Mobile Loyalty Leaders?
Apple, Amazon, What's App, Google, YouTube and Kindle have topped the '2014 Loyalty Leaders List' in the annual survey conducted by branding and customer loyalty research consultancy, Brand Keys Inc. With 721 brands in 65 categories for consumers to...

98.  
Amazon Prime falls short on Customer Engagement 
It's all about free shipping, not the entertainment

For many of Amazon's Prime program's customers, the entertainment services offered by the package are playing 'second fiddle' to the program's original free shipping benefit, according to research by The Diffusion Group (TDG), which found that 79% of...

99.  
Attention Economy ushers in new age of brand loyalty 
A new path to loyalty through engagement & experience

The often underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to a study by cultural insights and strategy agency Cassandra...

100.  
Bad IVR costs businesses US$262 per customer per year 
61% Of consumers say IVR leads to poor experiences

Cloud-based communications provider Vonage has published research which reveals that more than half (51%) of consumers have abandoned a business altogether because they've reached an automated menu of options (known as Interactive Voice Response or...

10/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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