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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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9/165 pages

81.  
Toward a stronger rewards catalogue: The final steps
In a follow up to two earlier articles on successful rewards catalogues, N. Ramasubramani of SurfGold explains how to segment and allocate reward options based on members and points balances... In the previous articles (see click here and click here)...

82.  
Case study: Iceland's Bonus Card improves insight
When the UK's Iceland frozen foods chain decided to launch a new Iceland Customer Card with the goal of building up a detailed and accurate single view of the company's three million customers, a technology platform from Trillium Software was...

83.  
EMV heralding smart loyalty in US, at last?
In the US, the impending nationwide rollout of EMV smart chips on debit and credit cards has opened up a whole range of possibilities and opportunities for loyalty marketing via the payment card platform, according to smart card loyalty technology...

84.  
What drives shoppers' purchase decisions?
Patience and the pursuit of information pay off, according to GE Capital Retail Bank's second annual 'Major Purchase Shopper Study' which found that, empowered by technology, consumers now extensively research and compare prices and financing offers...

85.  
IHG Rewards Club gets new elite tier and benefits
The IHG Rewards Club hotel loyalty programme has announced the addition of a new top membership tier and, at the same time, is to focus on more personalised experiences for its 84 million members worldwide. The hotel group's own '2015 Trends Report...

86.  
Marriott unifies customer loyalty benefits on a global scale 
More points per dollar, more 'special moments' for all

Marriott International is to introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) loyalty programs for its members in August 2018. The combined platform creates a rich hospitality...

87.  
With online shopping comes more digital frustration 
Most online holiday shoppers have been disappointed

As online retailers and marketplaces prepare for record volumes of ecommerce orders this holiday season, more than half (61%) of consumers globally said they felt let down by their online shopping experience during the 2017 holiday season, according to...

88.  
Attention Economy ushers in new age of brand loyalty 
A new path to loyalty through engagement & experience

The often underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to a study by cultural insights and strategy agency Cassandra...

89.  
Contact center software market set to grow rapidly 
Omnichannel communication will be the main driver

The global Contact Center Software Market is likely to gain momentum from a rise in the omnichannel communication. Recently, Fortune Business Insights has published a report, titled "Contact Center Software Market: Global Market Analysis, Insights and...

90.  
CX management market worth US$16.9bn by 2026 
Up from $9.5bn in 2021? Why, that's a CAGR of 12.3%

The global Customer Experience Management (CEM) market size is expected to grow from US$9.5 billion in 2021 to US$16.9 billion by 2026 (at a Compound Annual Growth Rate of 12.3% during the forecast period), according to the 'Customer Experience...

9/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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