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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


7/165 pages

61.  
Case study: Iceland's Bonus Card improves insight
When the UK's Iceland frozen foods chain decided to launch a new Iceland Customer Card with the goal of building up a detailed and accurate single view of the company's three million customers, a technology platform from Trillium Software was...

62.  
Customer Loyalty Index identifies top US brands
Customers' brand experiences have reached new heights as consumers search for real innovation in the products and services they buy, according to the results of the 2011 Customer Loyalty Index study by Brand Keys. The index report, entitled 'Decade of...

63.  
Global e-commerce trend forecast for 2012
After a year of technical innovations including the rapid adoption of smartphone and tablet technology by consumers, the shopper/seller relationship has changed dramatically, according to e-commerce giant Rakuten, which has identified six major trends...

64.  
Temkin report forecasts evolution of CEM
After passing through the initial stages of customer experience (CX) management evolution - those being 'CX Intrigue' and 'CX Exuberance' - the North American market has now entered into an era of 'CX Professionalism' in which best practices are being...

65.  
Brands need to bridge the 'loyalty chasm'
The tough economic climate of recent years has proved that customer loyalty has become more important than ever. But brands in the UK are failing to deliver what their loyal customers want - including instant and flexible rewards - according to global...

66.  
UK consumers saving billions with coupons
The growing consumer appetite for redeeming money-off coupons has increased dramatically with 90% of UK consumers now stating that they use coupons, representing an average shopper saving of £5.70 per month, or a national total of £2.3 billion each...

67.  
Seamless cross-channel experiences needed
Retailers that deliver on their customers' expectations and provide them with a seamless shopping experience - whether they are shopping in a store, online or through a mobile device - will win their loyalty and gain a competitive advantage that drives...

68.  
Most B2B customer experience spending is wasted
A majority of business-to-business (B2B) organisations are spending more on initiatives to improve their customers' experience but many are not getting the most return on those investments, according to research from Accenture. The study, entitled B2B...

69.  
Curing 3 common real-time marketing mistakes
There's no doubt that the proliferation of mobile devices has excited the marketing industry like few innovations before. In fact, a study of more than 1,800 Millennials (aged 18-36) found that today's consumers no longer care about where they are or...

70.  
Millennial women don't fit the stereotype, study warns 
Craft a story that resonates and you'll win them over

Merkle, a data-driven marketing agency has released a research report, entitled 'Why Millennial Women Buy', in partnership with Levo, a network for millennials in the workplace. The report reveals the behaviors and motivations of the largest...

7/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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