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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
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7/165 pages

61.  
Flash sales still unknown to affluent consumers
Only 58% of affluent consumers said they were aware of at least one of the twelve 'flash sale' sites listed in the Spring 2011 survey of the wealthiest 10% of US households by the American Affluence Research Center. Among those who said they were aware...

62.  
What customers want from grocery retailers
Grocery retailers' checkout lanes and lines, selection of fresh products, and overall customer service are at the top of the list of frustrations that consumers say 'never meet their expectations', according to the 2011 Consumer Insights Panel survey...

63.  
PayBack launches coupon platform in Germany
The Germany loyalty coalition, Payback, has announced the forthcoming launch of an additional marketing channel in the form of the new 'Payback Deals' couponing platform, which offers a changing selection of discount offers to programme members...

64.  
UK consumers saving billions with coupons
The growing consumer appetite for redeeming money-off coupons has increased dramatically with 90% of UK consumers now stating that they use coupons, representing an average shopper saving of £5.70 per month, or a national total of £2.3 billion each...

65.  
Seamless cross-channel experiences needed
Retailers that deliver on their customers' expectations and provide them with a seamless shopping experience - whether they are shopping in a store, online or through a mobile device - will win their loyalty and gain a competitive advantage that drives...

66.  
Most B2B customer experience spending is wasted
A majority of business-to-business (B2B) organisations are spending more on initiatives to improve their customers' experience but many are not getting the most return on those investments, according to research from Accenture. The study, entitled B2B...

67.  
What's the language of your Customer Experience?
One third (32%) of millennial consumers in English speaking countries prefer to use a language other than English, and 46% said they are more likely to make a purchase if information is presented in their preferred language, according to a study by...

68.  
Morrisons unveils Match & More loyalty scheme
The UK-based supermarket chain Morrisons has announced the launch of its new card-based 'Match & More' price-matching and reward points programme, making the supermarket the first in the country to provide a price-matching guarantee against both Aldi...

69.  
What we learned from Orange Wednesdays
The forthcoming acquisition by BT of the UK mobile network operator EE (previously known as Orange) presents a perfect opportunity for a refresh of the brand's long-standing and successful loyalty scheme, according to Ian Horsham, divisional director...

70.  
Millennial women don't fit the stereotype, study warns 
Craft a story that resonates and you'll win them over

Merkle, a data-driven marketing agency has released a research report, entitled 'Why Millennial Women Buy', in partnership with Levo, a network for millennials in the workplace. The report reveals the behaviors and motivations of the largest...

7/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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