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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
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6/165 pages

51.  
New multi-industry NPS benchmarks published
Satmetrix has published its '2010 Net Promoter Industry Benchmarks' for the insurance, financial services, airlines, telecommunications, technology, retail and online services industries, with leaders including brands such as USAA, Charles Schwab...

52.  
Six email marketing trends for 2011
With consumers being targeted by marketing communications from all directions at all times, and email inboxes being flooded not only by adverts but also by social media alerts, there is a huge amount of 'noise' that marketers must cut through before...

53.  
PayBack launches coupon platform in Germany
The Germany loyalty coalition, Payback, has announced the forthcoming launch of an additional marketing channel in the form of the new 'Payback Deals' couponing platform, which offers a changing selection of discount offers to programme members...

54.  
What's the language of your Customer Experience?
One third (32%) of millennial consumers in English speaking countries prefer to use a language other than English, and 46% said they are more likely to make a purchase if information is presented in their preferred language, according to a study by...

55.  
How a Russian food retailer cracked the loyalty code
As Russian shoppers become more familiar with large food chains, existing retailers need to combat the inevitable growth in competition by developing strong brand loyalty. Lenta, one of Russia's largest retail chains, has recently partnered with Emnos...

56.  
Digital Receipts: Making More from Loyalty
In a world which is going digital at such a rapid pace - from paperless meter readings and utility bills to mobile shopping coupons - it is surprising how little traction digital receipts have had yet, according to Benjamin Chilcott of Concise (part of...

57.  
Most American consumers still love retail coupons
Almost all (94%) consumers report using coupons, a substantial increase over the previous year, with paper (+5percentage points) and paperless (+4percentage points) sources both showing growth, according to the '2018 Coupon Intelligence Report' from...

58.  
Younger consumers are challenging brand loyalty ideas 
Younger means more price sensitive, less brand-loyal

As Generation Z and young millennials exhibit much greater price sensitivity and much lower brand loyalty than prior generations, there is a challenge for name brands looking to grow loyalty with this group, according to the Swift Prepaid Solutions...

59.  
Fuel Rewards doubles membership in two years 
Up from 10m members in 2017 to over 20m in 2019

The US-based Fuel Rewards loyalty program that connects national and regional brands with millions of consumers who earn cents-per-gallon savings at a variety of issuing partners (such as rideshares, travel, restaurants and Shell) has reached two major...

60.  
Why auto dealers have to focus on customer retention 
Recapturing those lease customers has become critical

New-vehicle leases accounted for 31% of the new retail vehicle market in 2019, while lease transactions this year account for 52% of captive lenders' new retail business - all of which demonstrates how important it is for dealers and lenders to work...

6/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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