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Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

Get it on Amazon (Kindle/Print)

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5/165 pages

Carrefour customers choose their own offers
With the launch of its 'PromoLibre' programme, the French grocery chain Carrefour says it aims to reinvent the concept of in-store promotions, by allowing customers themselves to choose which products they would like discounts on. Carrefour describes...

Luxury brands & affluent customers need more value
For those brands targeting the affluent luxury consumer, the essence of 'lifestyle branding' - being relevant to the lifestyle and needs of your target audience - is to align your brand's values with what the customer values most, according to Pam...

Facebook & Twitter to dominate customer service?
Half of North American consumers (50.7%) say they have used social media to communicate with companies or brands, and 78% believe that social media platforms will soon either completely replace other means of customer service or at least become the...

Study reveals smartphone impact on instore sales
Smartphones currently influence 5.1% of annual retail store sales in the US, translating into US$159 billion in forecasted sales for 2012, according to research from Deloitte. The study measured what the company calls the 'mobile influence factor' -...

45.	UK consumers saving billions with coupons The growing consumer appetite for redeeming money-off coupons has increased dramatically with 90% of UK consumers now stating that they use coupons, representing an average shopper saving of £5.70 per month, or a national total of £2.3 billion each...

How a Russian food retailer cracked the loyalty code
As Russian shoppers become more familiar with large food chains, existing retailers need to combat the inevitable growth in competition by developing strong brand loyalty. Lenta, one of Russia's largest retail chains, has recently partnered with Emnos...

47.	Consumers expect seamless omnichannel shopping With 96% of consumers now using both a store's physical location and website while shopping, retailers are not performing well in omnichannel alignment of product information according to a CFI Group study sponsored by eBay Enterprise. The 'eBay...

Customer Loyalty has become a US$323bn global market
Companies are spending 4% of revenue to activate customers
Customer loyalty is big business and getting bigger. The new research report "Loyalty Big Picture," from global loyalty expert LoyaltyOne, found that the total 2019 customer ecosystem is a whopping US$323 billion. That loyalty landscape includes US$126...

Why auto dealers have to focus on customer retention
Recapturing those lease customers has become critical
New-vehicle leases accounted for 31% of the new retail vehicle market in 2019, while lease transactions this year account for 52% of captive lenders' new retail business - all of which demonstrates how important it is for dealers and lenders to work...

Sales Processes Are Adapting to COVID-19
No more business as usual for sales professionals
Sales methods and techniques have seen rapid changes in recent years, and much more acutely so in the last few months, suggesting that traditional sales methods are now largely outdated and ineffective, according to a report from cloud CRM vendor...

5/165 pages

Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)

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