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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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5/165 pages

41.  
Carrefour customers choose their own offers
With the launch of its 'PromoLibre' programme, the French grocery chain Carrefour says it aims to reinvent the concept of in-store promotions, by allowing customers themselves to choose which products they would like discounts on. Carrefour describes...

42.  
Luxury brands & affluent customers need more value
For those brands targeting the affluent luxury consumer, the essence of 'lifestyle branding' - being relevant to the lifestyle and needs of your target audience - is to align your brand's values with what the customer values most, according to Pam...

43.  
Facebook & Twitter to dominate customer service?
Half of North American consumers (50.7%) say they have used social media to communicate with companies or brands, and 78% believe that social media platforms will soon either completely replace other means of customer service or at least become the...

44.  
Study reveals smartphone impact on instore sales
Smartphones currently influence 5.1% of annual retail store sales in the US, translating into US$159 billion in forecasted sales for 2012, according to research from Deloitte. The study measured what the company calls the 'mobile influence factor' -...

45.  
UK consumers saving billions with coupons
The growing consumer appetite for redeeming money-off coupons has increased dramatically with 90% of UK consumers now stating that they use coupons, representing an average shopper saving of £5.70 per month, or a national total of £2.3 billion each...

46.  
How a Russian food retailer cracked the loyalty code
As Russian shoppers become more familiar with large food chains, existing retailers need to combat the inevitable growth in competition by developing strong brand loyalty. Lenta, one of Russia's largest retail chains, has recently partnered with Emnos...

47.  
Consumers expect seamless omnichannel shopping
With 96% of consumers now using both a store's physical location and website while shopping, retailers are not performing well in omnichannel alignment of product information according to a CFI Group study sponsored by eBay Enterprise. The 'eBay...

48.  
Customer Loyalty has become a US$323bn global market 
Companies are spending 4% of revenue to activate customers

Customer loyalty is big business and getting bigger. The new research report "Loyalty Big Picture," from global loyalty expert LoyaltyOne, found that the total 2019 customer ecosystem is a whopping US$323 billion. That loyalty landscape includes US$126...

49.  
Why auto dealers have to focus on customer retention 
Recapturing those lease customers has become critical

New-vehicle leases accounted for 31% of the new retail vehicle market in 2019, while lease transactions this year account for 52% of captive lenders' new retail business - all of which demonstrates how important it is for dealers and lenders to work...

50.  
Sales Processes Are Adapting to COVID-19 
No more business as usual for sales professionals

Sales methods and techniques have seen rapid changes in recent years, and much more acutely so in the last few months, suggesting that traditional sales methods are now largely outdated and ineffective, according to a report from cloud CRM vendor...

5/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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