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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
Knowing The Customer
Marketing Know-How
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11/165 pages

101.  
Customer loyalty's future lies in 'trustability'
The recent 'Mega Event' loyalty conference in Canada brought together executives from the airline, banking, and loyalty marketing industries to reveal new insights into the state of the airline business, with Rupert Duchesne, president for Groupe...

102.  
Nectar Business rolls out a free iPhone app
In the UK, the Nectar Business arm of the popular Nectar coalition loyalty programme has launched its first free iPhone application, aiming to make it easier for small businesses to collect personalised Nectar point offers on the go, as well as keep up...

103.  
AdPoints offers Nectar points for watching ads
Adpoints has unveiled a new advertising-based loyalty platform that offers consumers incentives and rewards in return for watching and interacting with online video ads, partnering initially with UK-based coalition loyalty programme, Nectar. The...

104.  
Stash found to boost hotel guest spending
There has been a 'substantial increase' in both spend and stay frequency from guests enrolled in the Stash Hotel Rewards loyalty programme for upscale and luxury independent hotels, according to a study published by the Cornell Hospitality Report. The...

105.  
Consumer Impatience Index reveals horrible truth
Consumers' patience with the companies and brands they deal with has, in some cases, shortened from 10 days to just 10 minutes in the space of one generation, according to the UK Impatience Index, compiled by Omnibus Research for customer service...

106.  
How do you reach the 7 kinds of mobile consumer?
There are seven distinct types of mobile consumer, ranging from those who rarely put their device down to those who barely pick it up, according to a report from Experian Marketing Services, examining the attitudes and shopping behaviours of today's...

107.  
Study maps path from loyalty to advocacy
There is a clear relationship between customer loyalty and customer advocacy programmes, according to research from customer advocacy solutions provider NextBee, which conducted a study to illustrate how customer loyalty can be developed and prolonged...

108.  
Most retail stores still don't know about their customers 
The role of the physical store is evolving radpily

Most retailers feel they are not very effective at capturing in-store customer preference data, according to a study from cloud-based omni-channel commerce platform provider Kibo and the Future Stores conference. The study entitled' Technologies That...

109.  
Gen Z & Millennials drive need for e-gift card optimization 
E-gift cards increasingly used as branded payment tools

There is a marked generational divide in the way younger consumers shop, pay and engage with gift cards in the fast-evolving shopping landscape, according to research commissioned by branded payments provider Blackhawk Network. Although...

110.  
Contact center software market set to grow rapidly 
Omnichannel communication will be the main driver

The global Contact Center Software Market is likely to gain momentum from a rise in the omnichannel communication. Recently, Fortune Business Insights has published a report, titled "Contact Center Software Market: Global Market Analysis, Insights and...

11/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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