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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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4/165 pages

31.  
Carrefour customers choose their own offers
With the launch of its 'PromoLibre' programme, the French grocery chain Carrefour says it aims to reinvent the concept of in-store promotions, by allowing customers themselves to choose which products they would like discounts on. Carrefour describes...

32.  
Warmth & competence hold key to brand loyalty
Consumers evaluate brands in the same way that they instinctively perceive and judge one another - in terms of human warmth and competence - and these judgments are highly predictive of brand purchase intent and loyalty, according to a study by The...

33.  
Shell adopts Excentus Fuel Rewards Network
Nine out of ten consumers would like to earn rewards from their online shopping activities, yet only one in three are currently being rewarded for that spending, according to a survey sponsored by Shell in the US, which has responded by partnering with...

34.  
Learn the Rules of Customer Loyalty & Engagement
The subject of loyalty programmes is more topical than ever, with today's brands falling over themselves to win customers and grow a loyal fan base. However, in doing so many are in fact turning consumers away by failing to properly engage with them...

35.  
There's a Gap in Consumer Brand Expectations
AT&T, Hyundai, Ford, Domino's, Dunkin', Google, Discover, Avis, Konica Minolta and the NFL, all maintained their #1 category positions in a challenging environment where consumer expectations have increased nearly 28% over 2014, according to the Brand...

36.  
UK consumers' coupon usage reaches 99%
With coupon usage by UK supermarket shoppers surging to 99%, and coupon redemptions increasing 37% over last year, consumers are saving £3.2 billion annually, according to research by coupon experts Valassis. Forty-three percent of consumers save at...

37.  
Europe's big threat had Lidl impact on the US 
Local supermarkets recovered within two months

The opening of new U.S. stores by discount grocery giant Lidl was less disruptive to competing supermarkets than some grocers had originally feared, according to a study report released today by Catalina, the global leader in shopper intelligence and...

38.  
Customer Loyalty has become a US$323bn global market 
Companies are spending 4% of revenue to activate customers

Customer loyalty is big business and getting bigger. The new research report "Loyalty Big Picture," from global loyalty expert LoyaltyOne, found that the total 2019 customer ecosystem is a whopping US$323 billion. That loyalty landscape includes US$126...

39.  
Survey reveals most patriotic brands in America 
Pandemic, Politics & Protests are changing Patriotism

Jeep, Amazon, Walmart, American Express, MSNBC, Clorox and Netflix lead the list of the top 50 most patriotic brands - a list that has been dramatically changed by the pandemic, politics and protests - according to the 18th annual Brand Keys survey of...

40.  
Sales Processes Are Adapting to COVID-19 
No more business as usual for sales professionals

Sales methods and techniques have seen rapid changes in recent years, and much more acutely so in the last few months, suggesting that traditional sales methods are now largely outdated and ineffective, according to a report from cloud CRM vendor...

4/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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