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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


8/165 pages

71.  
Rewards aggregator to benefit loyal Australians
The average Australian consumer is missing out on more than Aus$4,000 worth of loyalty rewards and programme benefits every year, according to a survey by the recently launched Australian loyalty rewards aggregator, Perkler. Despite 82% of Australians...

72.  
Irish town launches local loyalty scheme
The Irish town of Macroom in County Cork has launched a new town-wide loyalty programme called LocalRewards, offering locals a card that be used to earn points from local independent businesses. The programme was set up and developed by Cork-based...

73.  
Customer Loyalty Index identifies top US brands
Customers' brand experiences have reached new heights as consumers search for real innovation in the products and services they buy, according to the results of the 2011 Customer Loyalty Index study by Brand Keys. The index report, entitled 'Decade of...

74.  
Flash sales still unknown to affluent consumers
Only 58% of affluent consumers said they were aware of at least one of the twelve 'flash sale' sites listed in the Spring 2011 survey of the wealthiest 10% of US households by the American Affluence Research Center. Among those who said they were aware...

75.  
Avis puts customers in the drivers' seat
For car rental firm Avis Budget, developing a better understanding of the customer experience using a multivariate testing strategy has proved to be the best strategy, according to cross channel optimisation firm Maxymiser, which here presents a case...

76.  
Seamless cross-channel experiences needed
Retailers that deliver on their customers' expectations and provide them with a seamless shopping experience - whether they are shopping in a store, online or through a mobile device - will win their loyalty and gain a competitive advantage that drives...

77.  
Morrisons unveils Match & More loyalty scheme
The UK-based supermarket chain Morrisons has announced the launch of its new card-based 'Match & More' price-matching and reward points programme, making the supermarket the first in the country to provide a price-matching guarantee against both Aldi...

78.  
What we learned from Orange Wednesdays
The forthcoming acquisition by BT of the UK mobile network operator EE (previously known as Orange) presents a perfect opportunity for a refresh of the brand's long-standing and successful loyalty scheme, according to Ian Horsham, divisional director...

79.  
Marriott unifies customer loyalty benefits on a global scale 
More points per dollar, more 'special moments' for all

Marriott International is to introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) loyalty programs for its members in August 2018. The combined platform creates a rich hospitality...

80.  
With online shopping comes more digital frustration 
Most online holiday shoppers have been disappointed

As online retailers and marketplaces prepare for record volumes of ecommerce orders this holiday season, more than half (61%) of consumers globally said they felt let down by their online shopping experience during the 2017 holiday season, according to...

8/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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