BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


8/165 pages

71.  
Irish town launches local loyalty scheme
The Irish town of Macroom in County Cork has launched a new town-wide loyalty programme called LocalRewards, offering locals a card that be used to earn points from local independent businesses. The programme was set up and developed by Cork-based...

72.  
Flash sales still unknown to affluent consumers
Only 58% of affluent consumers said they were aware of at least one of the twelve 'flash sale' sites listed in the Spring 2011 survey of the wealthiest 10% of US households by the American Affluence Research Center. Among those who said they were aware...

73.  
EMV heralding smart loyalty in US, at last?
In the US, the impending nationwide rollout of EMV smart chips on debit and credit cards has opened up a whole range of possibilities and opportunities for loyalty marketing via the payment card platform, according to smart card loyalty technology...

74.  
Avis puts customers in the drivers' seat
For car rental firm Avis Budget, developing a better understanding of the customer experience using a multivariate testing strategy has proved to be the best strategy, according to cross channel optimisation firm Maxymiser, which here presents a case...

75.  
Morrisons unveils Match & More loyalty scheme
The UK-based supermarket chain Morrisons has announced the launch of its new card-based 'Match & More' price-matching and reward points programme, making the supermarket the first in the country to provide a price-matching guarantee against both Aldi...

76.  
What we learned from Orange Wednesdays
The forthcoming acquisition by BT of the UK mobile network operator EE (previously known as Orange) presents a perfect opportunity for a refresh of the brand's long-standing and successful loyalty scheme, according to Ian Horsham, divisional director...

77.  
Brands are chosen for good customer experiences 
One bad experience can cost many loyal customers

The customer experience is the top reason consumers cite for choosing a particular brand when making a purchase, according to the Customer Experience Tipping Point survey from customer experience management firm Medallia, which worked with research...

78.  
ChatBots market to be worth US$9.17 billion by 2025 
That's an annual growth rate of 21.95%

The global Chat-bots market is projected to increase in value from US$2.28 billion in 2018 to a staggering US$9.17 billion by 2025, following a compound annual growth rate (CAGR) of 21.95%, according to the 'Chat-Bots Market' report available from...

79.  
Customer loyalty drivers shift to safety and personalization 
65% Of consumers say safety is now a key loyalty driver

There are several significant pandemic-induced shifts in consumer behaviour and opinions, including changes in customer loyalty drivers and an acceptance of immersive technologies, according to the 'Experience 2030 Pulse Report' study from Futurum...

80.  
43% Of consumers are loyal to a food & beverage brand 
And 57% trust products with recognisable brand names

Almost half (43%) of consumers in the US are loyal to at least one food and beverage brand, according to a survey from Visual Objects, which provides a visual guide to finding and hiring creative firms. The company surveyed 501 consumers about brand...

8/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark