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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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91/165 pages

901.  
Wealthy consumers hunting for lower prices
More and more wealthy shoppers are now seeking promotions to help them cut everyday costs, and the increasing promotional responsiveness of shoppers has highlighted how the recession is tightening its grip across all social classes, according to...

902.  
Benefits of a customer engagement strategy
While customer engagement is not a 'cure-all' for a troubled economy, or even for today's rapid changes in the business environment, what it does offer is an opportunity to reap the benefits of greater predictability in customer relationships...

903.  
Critical insights lost through 'no-reply' emails
Despite a great deal of talk among marketers about the potential of social media and its influence on e-mail marketing, there is a marketing 'sin' that is not only common but also often cited as a 'best practice' despite the fact that it annoys 29% of...

904.  
Key marketing trends forecast for 2010
The trends that will govern marketing over the next 12 months focus on more effective ways to engage and communicate with customers, as well as the importance of measurement of and accountability for marketing spend, according to marketing platform...

905.  
Retailers face a nightmare before Christmas
UK retailers are risking their share of the predicted £5.5 billion Christmas sales boom by not being able to effectively handle the seasonal spike in customer service demand, which can increase by as much as 400%, according to multichannel customer...

906.  
UK email marketing industry grows 15% in 2010
The UK market for email marketing platforms and services has grown by an estimated 15% year-on-year, reaching a total value of some 336 million in 2010, according to a research report from Econsultancy. The report, entitled 'Email Marketing Platforms...

907.  
Heavy web users show volatile brand loyalty
More than half (52%) of consumers say they are likely to abandon a brand as a result of having a negative online shopping experience, according to research conducted by on-demand e-commerce firm Demandware. The survey examined the shopping behaviours...

908.  
Customers heading for the 'less cash society'
Visa Europe has conducted its first 'Contactless Barometer' study to benchmark consumer take-up of new payment methods, identifying significantly positive feedback about contactless payments by those who had used it, and a desire for wider availability...

909.  
Consumer travel habits are changing rapidly
The ways in which people are travelling and the factors involved in travel decisions are changing significantly, according to a study by InterContinental Hotels Group (IHG) which examined how consumers' travel and lifestyle habits are changing. The...

910.  
What encourages customers to spend online?
For online retailers, customer encouragement involves incrementally building on the relationship through highly personalised, targeted and relevant communication at key points in the sales cycle to encourage customers to further engage with the brand...

91/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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