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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
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91/165 pages

901.  
Transactional customer loyalty trend emerges
Customer loyalty in the United Kingdom is being driven as much by financial benefits as it is by emotional attachments, thanks to the emergence of a 'transactional loyalty' shopping trend, according to the 'Imperatives for Customer Loyalty' study by...

902.  
Customer trust brings its own healthy rewards
American consumers will pay on average US$30 a month more to do business with a health insurer that they trust, with some being willing to pay up to US$100 more, according to a study by customer-based business strategy firm Peppers & Rogers Group. The...

903.  
Online customer experiences improve
US consumers have awarded the highest marks for web experiences to Amazon, credit unions, USAA, PNC, Southwest Airlines, eBay, Sam's Club, ShopRite, JCPenney, and ING Direct, according to the 2012 Temkin Web Experience Ratings from Temkin Group. At the...

904.  
Top customer experience tips for retailers
With falling sales figures and the high street in financial turmoil, providing a truly excellent customer experience has never been more essential for retailers, according to research firm Rapide, which suggests several ideas to leave customers feeling...

905.  
Retailers failing to benefit from their data
More than 80% of the UK's top e-retailers are missing out on marketing opportunities by failing to gather relevant information from their customers, leading to large amounts of untargeted correspondence, according to a study from marketing automation...

906.  
'Showroomers' participate actively in loyalty schemes
So-called 'Showroomers' exhibit more loyal behaviour than non-showroomers, making them an ideal target consumer group for retailers, according to a recent study from loyalty management firm Aimia. Retail 'showrooming behaviour', whereby consumers...

907.  
Digital metrics & personalisation: What's next?
Digital Measurement and Analytics at the enterprise level is maturing rapidly. In the past year alone, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting...

908.  
Email marketing dips, but there's a tablet for that
Email marketing has taken a serious hit in terms of its effectiveness, while e-commerce sites' web traffic from tablet devices is increasing steadily and outpacing even smartphones, according to the 'Q2/2013 Ecommerce Quarterly' report from Monetate...

909.  
B2B just can't compete with B2C experiences
While smartphone usage, social media and the consumerisation of IT are driving up business-to-business (B2B) customer expectations, half of B2B organisations surveyed feel it is difficult to provide intuitive and user-friendly interfaces, according to...

910.  
The trends that will make retail tick in 2014
Retailers are going to have to offer a richer and more personal shopping experience - both online and on the high street - if they are going to increase sales during the coming year, according to a global retail trends and forecasts report from...

91/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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