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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
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90/165 pages

891.  
Employee rewards must focus on values
Companies can improve the effectiveness of the employee reward and recognition programmes they invest in by focusing more on participant values, according to a study by Maritz Motivation Solutions. The study found that, while businesses have spent more...

892.  
Social media playing bigger role in marketing
The majority of large businesses regard social media as playing a key role within their marketing and wider business strategies, according to research by Econsultancy and Adobe. The sixth quarterly digital intelligence briefing, entitled 'Managing and...

893.  
Brands' e-behaviour may create Brand Blockers
Well-intentioned marketers are at risk of inadvertently converting potential customers into 'brand blockers' as a result of irritating online behaviour, according to recent global research into the effectiveness of social media marketing, commissioned...

894.  
How action analytics impacts brand engagement
In 2002 the mobile telephone reached a critical milestone, with the number of mobile connections surpassing those of traditional landlines. A decade later and it has been predicted that the number of mobile devices in use - whether feature phones...

895.  
Australians love loyalty schemes, study finds
Nearly all Australian consumers (88%) are members of at least one customer loyalty programme, while 11% belong to more than 10 loyalty programmes, according to the 'For Love Or Money' consumer study by Directivity and Citrus, which found that the...

896.  
Generation Y prefers chocolate to Amazon
Chocolate, crisps and the internet dominate the most liked brands among the United Kingdom's 16-34 year old demographic, according to the 'Generation Y and Brand Loyalty' research report from w00t! Media. The report, which examined the changing...

897.  
Meet the 1% who provide 40% of online sales
Just over 1% of a retail website's users generate as much as 40% of its revenues according to research by customer experience software firm Qubit, which analysed 123 million website visits and identified four key types of online customer. The research...

898.  
The trends that will make retail tick in 2014
Retailers are going to have to offer a richer and more personal shopping experience - both online and on the high street - if they are going to increase sales during the coming year, according to a global retail trends and forecasts report from...

899.  
What encourages customers to spend online?
For online retailers, customer encouragement involves incrementally building on the relationship through highly personalised, targeted and relevant communication at key points in the sales cycle to encourage customers to further engage with the brand...

900.  
Retailers can't afford to stay Anti-Social
Having a good brand experience is the key to ensuring brand loyalty but a bad experience can take a lifetime to forget, according to Tunde Cockshott, creative consultant for Amaze, who here explains how social media has the potential to enhance...

90/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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