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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
Knowing The Customer
Marketing Know-How
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88/165 pages

871.  
Wealthy consumers hunting for lower prices
More and more wealthy shoppers are now seeking promotions to help them cut everyday costs, and the increasing promotional responsiveness of shoppers has highlighted how the recession is tightening its grip across all social classes, according to...

872.  
Shoppers disappointed with Cyber Monday
Cyber Monday shoppers were less satisfied this year than they were at the same time last year, according to ForeSee Results' annual benchmark of satisfaction with online holiday shopping. The study collected responses from more than 350,000 people who...

873.  
Critical insights lost through 'no-reply' emails
Despite a great deal of talk among marketers about the potential of social media and its influence on e-mail marketing, there is a marketing 'sin' that is not only common but also often cited as a 'best practice' despite the fact that it annoys 29% of...

874.  
Key marketing trends forecast for 2010
The trends that will govern marketing over the next 12 months focus on more effective ways to engage and communicate with customers, as well as the importance of measurement of and accountability for marketing spend, according to marketing platform...

875.  
Loyalty schemes seen as 'recession busters'
Loyalty programmes have become more important to 71% of marketers during two years of recession because they enable communication with an established and willing database of customers, according to a report by GI Insight. Marketing decision makers from...

876.  
CX scores remain stable despite pandemic problems 
Brands must focus on emotion to differentiate

Around one in ten Canadian brands (11%) significantly improved their CX Index scores in the year from 2019 to 2020, according to Forrester's 'Canada 2020 Customer Experience Index'. The CX Index also revealed that despite the COVID-19 pandemic, several...

877.  
Financial services loyalty plummets with one bad experience 
Customers prefer FSIs that invest in customer experiences

Seven out of ten customers demonstrate deeper loyalty to financial services and insurance companies that heavily invest in customer experience, according to a study by cloud contact center provider Talkdesk. According to the 'CX Revolution in Financial...

878.  
Digital Experience stakes have never been higher 
Most consumers expect to increase digital habits

The COVID-19 pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare. This...

879.  
What are 2021's Most Patriotic American Brands? 
Politics and the pandemic have changed consumer views

The Brand Keys annual survey of iconic American brands has identified those brands that consumers believe best embody the value of Patriotism, with Jeep ranking #1 for the 19th straight year, followed by Walmart, Disney, Ford, and Amazon. CNN made its...

880.  
Retailers still looking for data acquisition tools 
They just can't analyse data fast enough, either

More than 40% of retail and e-commerce organisations have struggled to find the most efficient tools or tech stack for data acquisition over the past 12 months to help them rapidly analyse data in real-time resulting in actionable business insights...

88/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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