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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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87/165 pages

861.  
What data consumers are happy to reveal, or not
There are four key types of personal information that consumers may or may not be willing to share with the companies they deal with, with political views, religious beliefs, and ethnicity topping the list of questions never to ask, according to a...

862.  
Bundles essential to banking loyalty & profit
The most important customer acquisition strategy in financial services today is cross-selling, according to Tom O'Rourke, director of loyalty and relationship marketing for Dave Bocks & Associates, who recommends that financial institutions should...

863.  
Digital metrics & personalisation: What's next?
Digital Measurement and Analytics at the enterprise level is maturing rapidly. In the past year alone, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting...

864.  
Inbound marketing: Lost in the digital world?
Inbound marketing is perfectly tailored to customer-centricity - and consequently increases the probability of customer retention and repeat business. After all, you (as a consumer) want to go 'where everybody knows your name'. It's a maxim that has...

865.  
Keeping customers close to the brand
Consumers are contrary creatures: they want to be understood and valued as unique individuals, and yet are passionate about preserving their privacy, according to Anthony Wilkey, strategic client director for Emailvision, who here examines how customer...

866.  
Optimising channels is hard but rewarding
After years of debate, the era of truly synergistic multi-channel retailing has arrived, according to a white paper from Maxymiser, which believes it is now essential for retailers to consider not only optimizing the web site but also the role of...

867.  
What ARE loyalty marketers thinking?
Most marketers still believe that a physical loyalty card offers a more rewarding experience than an all-electronic loyalty programme, according to a survey of sales and marketing professionals' priorities by incentive solutions firm SVM. The US-based...

868.  
Email marketing dips, but there's a tablet for that
Email marketing has taken a serious hit in terms of its effectiveness, while e-commerce sites' web traffic from tablet devices is increasing steadily and outpacing even smartphones, according to the 'Q2/2013 Ecommerce Quarterly' report from Monetate...

869.  
What's needed for personal digital marketing?
Capturing the innumerable actions made online every minute of every day is a big challenge. Buyer expectations are on the rise and the modern consumer expects to have interactions from brands that are personal to them. And simply bombarding consumers...

870.  
Engagement, retention & advocacy rule the roost
Move over, sales leads: customer engagement, retention and advocacy are the new critical contributors impacting revenue, according to benchmark research from Influitive and Demand Metric which has identified five major trends that are set to govern the...

87/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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