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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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64/165 pages

631.  
Technology vendors need to review channel programmes
With disappointing high street sales figures suggesting widespread economic difficulties, technology vendors are apparently not immune to the downturn, according to a recent blog article by James Gaubert, business development director for loyalty firm...

632.  
Amex 'most satisfying' for 6 years running
Consumers have ranked American Express highest in customer satisfaction among US credit card companies, according to the annual nationwide study by J.D. Power and Associates. The '2012 Credit Card Satisfaction Study' study looked at six factors to...

633.  
Customer criticism can drive brand advocacy
Nearly half of marketers surveyed believe that the benefits of social media are overshadowed by the associated threats, and their fear of customer criticism is slowing the adoption of social and mobile channels for customer engagement, according to...

634.  
What makes Gen Z choose your brand?
By 2020, today's 14-19 year olds will be the largest group of consumers worldwide and their current behaviour patterns will be carried forward into early adult-hood, requiring marketers to fundamentally reconsider their propositions, according to a...

635.  
Social media's playing havoc with Christmas
In the run up to the retail 'golden quarter', research from Rakuten's Play.com has again highlighted the growing role that social media and sharing sites are playing in the holiday shopping period, reinforcing the importance of a true multi-channel...

636.  
Big Data boosts loyalty, if you know how
Nearly all of the retailers recently surveyed by the Economist Intelligence Unit (EIU) for WIPRO said they had seen a positive economic return from their investments in strategic data analysis, despite the fact that half said the single biggest barrier...

637.  
Socially generated web traffic is growing fast
Social media web sites are playing an increasingly important role in driving traffic to other web sites, including retail and other social networking sites, and this growth comes at the expense of search engines and portal web sites, according to...

638.  
How to turn a Data Deluge into Insight
Marketing data isn't growing... it's positively exploding, according to Aneesh Reddy, CEO and co-founder of Capillary Technologies, who argues that today's rapidly evolving trends in technology, social networks and smartphones are all contributing to...

639.  
Reliability and service don't drive loyalty
Despite the commonly held view that good customer service and reliable products will keep customers loyal, more than half of customers are likely to defect to a competitor's brand when a product needs updating or when their current contract expires...

640.  
Leading retailers' pricing reflects upbeat economy
The United Kingdom's retail pricing activity is consistently up in the majority of consumer categories being tracked by retail analyst Cogenta, with prices over the past six months being consistent with retailers seeking to optimise their share of the...

64/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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