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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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73/165 pages

721.  
Airlines can still learn from their loyalty data
The intelligent use of passenger data can easily be used to build loyalty and boost revenue, but airlines still have much to learn from the vast arrays of valuable passenger data that their loyalty programmes hold, according to a white paper published...

722.  
IHG launches Priority Club Shopping rewards mall
InterContinental Hotels Group (IHG) and Cartera Commerce have launched an integrated global shopping rewards programme for hotel guests, allowing IHG's 58 million+ Priority Club members to earn loyalty points for making everyday purchases with hundreds...

723.  
CRM is still failing - and here's how to fix it
Customer service is something that can make or break a firm. What is surprising, then, is that quite often the sales and support staff still can't respond effectively to customer demands even with a customer relationship management (CRM) system in...

724.  
Where's the future of financial services CRM?
Financial services companies trade upon the relationships they hold with their clients, and those relationships depend on serving those customers' needs. But what do they really want and need? The surprising answer, according to Harris Interactive, is...

725.  
Employees are critical to customer spending
Customers who experience positive staff interaction and assistance will spend on average 39% more than those who are not helped or greeted, according to new research released today by customer insight agency SMG. The research, which surveyed over...

726.  
Marketers step up promotional merchandise usage
Promotional merchandise marketing techniques can deliver a higher - or at least equal - return on on investment (ROI) compared to most other forms of advertising, according to research from the British Promotional Merchandise Association (BPMA). The...

727.  
Retailers turning to loyalty schemes for growth
Customer loyalty is a key growth strategy in the retail market, according to research by Eccomplished, which found that 74% of all UK retailers (and specifically 88% of online retailers) say they are prioritising investment in customer loyalty and...

728.  
UK study heralds change in retail loyalty strategy
An annual survey on the state of customer loyalty among British adults online has signalled a need for an overhaul of in-store retail strategy by merchants, including how and when customers receive offers and rewards, brand engagement through social...

729.  
Marketers lack comprehensive social strategies
A recent YouGov study which focused on UK marketers' social media practices found that more than half (64%) are currently using some form of social media to promote their companies, while only 22% are yet using social media to gather sales lead data...

730.  
Consumers smarter thanks to 'info overload'
Despite living in an age of information overload, 62% of consumers believe that the internet and social media actually make decisions easier than ever before, according to a study by IBM which revealed how the next generation of consumers recognises...

73/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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