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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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73/165 pages

721.  
Marketers step up promotional merchandise usage
Promotional merchandise marketing techniques can deliver a higher - or at least equal - return on on investment (ROI) compared to most other forms of advertising, according to research from the British Promotional Merchandise Association (BPMA). The...

722.  
Retailers potentially missing £9bn in e-revenue
The UK's retailers are missing out on a potential £9 billion worth of additional revenue online, according to a whitepaper on the future of social commerce (s-commerce) by social commerce and recommendations firm nToklo. The whitepaper also noted how...

723.  
Customer criticism can drive brand advocacy
Nearly half of marketers surveyed believe that the benefits of social media are overshadowed by the associated threats, and their fear of customer criticism is slowing the adoption of social and mobile channels for customer engagement, according to...

724.  
Email timing is critical to marketing success
The effects on both engagement and revenue of controlling exactly when marketing emails reach the consumer's inbox has been highlighted by research from email service provider StrongMail, which has surveyed the email delivery performance capabilities...

725.  
Marketers lack comprehensive social strategies
A recent YouGov study which focused on UK marketers' social media practices found that more than half (64%) are currently using some form of social media to promote their companies, while only 22% are yet using social media to gather sales lead data...

726.  
Marketers: Mind the multi-channel gap!
Sales figures for the 2012 Christmas trading period showed a great stride from both retailers and consumers toward digital consumerism, with consumers increasingly turning to the internet for easy and fast retail consumption. In fact, in January 2013...

727.  
Banner ads compared to plane crash survival
Most consumers have a better chance of being in a plane crash and surviving than they do of intentionally clicking on a banner ad on the web, according to Adam Rock, managing director for TAN Media, who here examines the effectiveness of banner ads in...

728.  
Mobile marketing is key to greater loyalty
Canadian smartphone users are looking for enhanced in-person shopping experiences on-the-go, and would buy more if presented with promotional offers on their smartphone while out shopping, according to a survey by SAS. When asked what they would do if...

729.  
What ARE loyalty marketers thinking?
Most marketers still believe that a physical loyalty card offers a more rewarding experience than an all-electronic loyalty programme, according to a survey of sales and marketing professionals' priorities by incentive solutions firm SVM. The US-based...

730.  
Trends and predictions for loyalty in 2014
Brands now need to focus more on the core customer experience before investing in conventional loyalty reward programmes, according to CRM and customer engagement agency Underwired, which here offers up 2014's key trends and forecasts for customer...

73/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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