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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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69/165 pages

681.  
How to improve the mobile customer experience
The mobile and tablet consumer represents an increasingly important segment, according to Ingrid Froehlich of SDL Web Content Management Solutions, who here explains how marketers can create better customer experiences that build greater engagement and...

682.  
Study predicts evolution of VoC programmes
Large companies with 'voice of the customer' (VoC) programmes have dedicated an average of three to five full time employees to them, according to a study by Temkin Group. The research report, entitled 'Prepare For Next Generation VoC Programs', showed...

683.  
Email timing is critical to marketing success
The effects on both engagement and revenue of controlling exactly when marketing emails reach the consumer's inbox has been highlighted by research from email service provider StrongMail, which has surveyed the email delivery performance capabilities...

684.  
Maximising the impact of loyalty innovation
Today, brands have many choices about how they can engage the consumer but brands that stand still risk stagnating, reducing customer loyalty, and losing market share. But loyalty provider ICLP has found that there are brands that are pushing the...

685.  
Study confirms social media sales link
Recent research by LoyaltyOne and two leading North American academic institutions has offered further proof that social media interactions between customers and brands drives both immediate and long-term sales increases. The study by LoyaltyOne...

686.  
Shoppers de-sensitized by festive discounts
As the 2012 festive shopping season approaches, despite a wealth of retail offers and discounts having initially generated more custom, they won't provide a sustainable means for growth or customer loyalty into the new year, according to research by...

687.  
UK marketers waste £2.5bn every year
UK marketers are wasting billions of pounds by relying on gut instinct and guesswork rather than data and rational decision-making, according to a survey of 459 marketers by marketing software firm MarketingQED. According to the industry's own...

688.  
Search trumps loyalty for hospitality websites
Despite the majority of visitors to hospitality and tourism websites (72%) actually being repeat visitors, most travellers still find such sites via search engines, whether they've used the site before or not, according to the 'Q3/2012 Online...

689.  
Travel rewards: A gateway to customer loyalty
The ultimate aim for any brand strategy is building and driving brand loyalty. Whether the business is a major supermarket retailer or a luxury product with a niche market, attracting and maintaining customers is central to both strengthening...

690.  
Shopper marketing: 5 Steps for retail growth
Shopper marketing provides a means for retailers to share insight and work with suppliers to grow incremental revenues for both parties - but achieving success can be challenging and often requires a change in approach, according to customer insight...

69/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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