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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
Knowing The Customer
Marketing Know-How
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70/165 pages

691.  
Shoppers return with a more upbeat economy
Despite some economists suggesting the possibility of a 'double-dip recession', many consumers are generally positive about the economy's future, according to a survey by PerkStreet Financial and Harris Interactive. The survey examined consumers...

692.  
Marketers struggle toward 'single customer view'
In general, today's marketers do recognise the importance of a good multichannel customer experience, but many companies are failing to adopt a strategy to enable a single customer view, according to research from Econsultancy and customer experience...

693.  
Corporate study urges better marketing metrics
In a fast-changing world of consumer technologies, social platforms and communication channels, marketers need to measure a more complex range of factors in order to demonstrate marketing effectiveness, according to research from The Chartered...

694.  
B2B marketers underestimate value of loyalty
Almost two thirds (63%) of senior business to business (B2B) marketing professionals have never considered implementing or joining a loyalty programme, according to research from UK-based B2B coalition loyalty programme, Nectar Business. One in five...

695.  
Study reveals weak marketing metrics
The proliferation of data from a growing suite of marketing and business performance tools is making it harder than ever for companies to develop integrated reporting systems, according to research by Econsultancy and Lynchpin. The study found that...

696.  
Marketers falling behind at customer retention
Many businesses are failing to exploit the full range of options available to increase both customer acquisition and customer retention, according to a survey from ancillary revenue experts Collinson Latitude. Although most marketing respondents...

697.  
Why companies that listen get better results
Companies that launch 'customer listening' and digital engagement initiatives tend to be rewarded with improved customer satisfaction scores, customer loyalty and brand metrics, according to a Dell-commissioned research study conducted by Forrester...

698.  
Consumers widen mobile shopping behaviour
Retailers and brands are going to need to change their sales and marketing strategies to respond to the growing influence of mobile devices on consumer behaviour, according to the latest 'Mobile Commerce Survey' report from L.E.K. Consulting. Some...

699.  
Expectation matching key to customer loyalty
Rather than merely offering 'daily deal' discounts, the idea of 'expectation matching' based on voice of the customer (VOC) initiatives has been identified as the key to customer retention and driving sustainable brand growth, according to research by...

700.  
Extra-small and private label CPG gains market share 
Channel and category shifts accelerated consumer transition

Small and extra-small CPG manufacturers' and retailers' own brands gained US market share over larger players during 2020, according to research from IRI. In fact, of the CPG industry's US$933 billion of total US sales in measured channels in 2020...

70/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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