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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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72/165 pages

711.  
Five psychological techniques for online retailers
Relatively simple psychology can easily be applied to make small changes to a retail web site, yet have an impressive impact on online sales and conversion rates, according to web psychologist Nathalie Nahai, who here outlines the top five 'web psych...

712.  
What's needed for personal digital marketing?
Capturing the innumerable actions made online every minute of every day is a big challenge. Buyer expectations are on the rise and the modern consumer expects to have interactions from brands that are personal to them. And simply bombarding consumers...

713.  
UK consumers expect retail 'commerce anywhere'
British consumers say they want better access to information, products, processes and more individual and personalised retail interactions when shopping, according to global consumer research project by Oracle. The report, entitled 'The New Retail...

714.  
Reliability and service don't drive loyalty
Despite the commonly held view that good customer service and reliable products will keep customers loyal, more than half of customers are likely to defect to a competitor's brand when a product needs updating or when their current contract expires...

715.  
Customers are controlling the marketing mix
Two thirds of consumers believe the internet and social media have little or no influence over their buying behaviour, according to research by email and digital marketing provider Pure360. The 'UK Buying Behaviour' study was based on the views of...

716.  
Leading retailers' pricing reflects upbeat economy
The United Kingdom's retail pricing activity is consistently up in the majority of consumer categories being tracked by retail analyst Cogenta, with prices over the past six months being consistent with retailers seeking to optimise their share of the...

717.  
In-store Analytics: Are You Lagging or Leading?
If you ask a typical consumer what channel they prefer to shop in, you'll probably be met by a blank stare. Shoppers don't think in terms of 'channels'; they think in terms of price, convenience, products, availability, and service. They often don't...

718.  
Is individualised marketing the best way forward?
Individualised customer insight is among the most important ways cited by marketers to develop the accuracy and personalisation of their campaigns, according to a study conducted by Forbes Insights for big data analytics provider Teradata, which...

719.  
Ten key Digital Marketing trends for 2015
The future of digital marketing lies before us and it could go a number of different ways according to Andrew Burgess, CEO for the Equimedia Group, who here examines the ten key trends that are likely to shape the digital marketing landscape over the...

720.  
Ten ways technology can increase customer loyalty
Recent figures from Gartner suggest that there will be some 30 billion web-connected devices globally by 2020 and, while this presents fantastic opportunities for marketers, our focus should be on the customer and not on the latest piece of shiny new...

72/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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