BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


72/165 pages

711.  
B2B and B2C buying habits are merging
A growing 'consumerisation' trend within the B2B market is shifting the sales process beyond the direct control of the seller as enterprise buyers start to mimic consumer shopping behaviours, making the customer experience more important than price in...

712.  
Marketers failing to engage Generation C
Digital promotions are failing to meet expectations, with up to one in three 'Generation C' customers considering advertising as one of their biggest annoyances online, according to a report from content management specialist Infomentum. The...

713.  
Five psychological techniques for online retailers
Relatively simple psychology can easily be applied to make small changes to a retail web site, yet have an impressive impact on online sales and conversion rates, according to web psychologist Nathalie Nahai, who here outlines the top five 'web psych...

714.  
What's needed for personal digital marketing?
Capturing the innumerable actions made online every minute of every day is a big challenge. Buyer expectations are on the rise and the modern consumer expects to have interactions from brands that are personal to them. And simply bombarding consumers...

715.  
UK consumers expect retail 'commerce anywhere'
British consumers say they want better access to information, products, processes and more individual and personalised retail interactions when shopping, according to global consumer research project by Oracle. The report, entitled 'The New Retail...

716.  
Reliability and service don't drive loyalty
Despite the commonly held view that good customer service and reliable products will keep customers loyal, more than half of customers are likely to defect to a competitor's brand when a product needs updating or when their current contract expires...

717.  
Customers are controlling the marketing mix
Two thirds of consumers believe the internet and social media have little or no influence over their buying behaviour, according to research by email and digital marketing provider Pure360. The 'UK Buying Behaviour' study was based on the views of...

718.  
Leading retailers' pricing reflects upbeat economy
The United Kingdom's retail pricing activity is consistently up in the majority of consumer categories being tracked by retail analyst Cogenta, with prices over the past six months being consistent with retailers seeking to optimise their share of the...

719.  
In-store Analytics: Are You Lagging or Leading?
If you ask a typical consumer what channel they prefer to shop in, you'll probably be met by a blank stare. Shoppers don't think in terms of 'channels'; they think in terms of price, convenience, products, availability, and service. They often don't...

720.  
Is individualised marketing the best way forward?
Individualised customer insight is among the most important ways cited by marketers to develop the accuracy and personalisation of their campaigns, according to a study conducted by Forbes Insights for big data analytics provider Teradata, which...

72/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark