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Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

Get it on Amazon (Kindle/Print)

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62/165 pages

Retail loyalty doesn't always depend on a card
Most British shoppers (93%) said they would not stop shopping with a retailer if it dropped its loyalty card programme, and only 17% of shoppers said they currently choose where to shop based on their participation in loyalty schemes, according to a...

Why customer satisfaction surveys are essential
With today's marketplace being increasingly driven by customer needs and opinions, there are a number of reasons behind an increasing focus on customer satisfaction surveys, according to John Coldwell of B2B satisfaction survey experts InfoQuest. The...

The rich like to 'spread the word' about brands
Four out of ten adults actively share their brand preferences and opinions with friends and family, with Generation X and higher income groups being the most influential, according to research from Crowd Science. The JustAsk! survey asked consumers how...

614.	Brand building in the low-carbon economy Consumer awareness and understanding of 'green language' is evolving rapidly, and brands face an increasingly difficult task of both educating consumers and attracting low-carbon customers, according to Harry Morrison, general manager for the Carbon...

615.	Prestige brand discounts have paid off Contrary to expectations, discounts offered by prestige brands during the past few years in the weakened economy have apparently been accepted by affluent and luxury consumers without diluting the stature of those brands, according to a the spring 2011...

Text messages are still quickest at reaching consumers
Consumers are hungry for smartphone-savvy brands
Mobile marketing firm Vibes has published the findings from its annual US Mobile Consumer Report, suggesting that consumers are hungrier than ever for great deals from brands they love, but that the app economy may be losing steam as text messaging...

Consumers turn to private brands for value, not price
Private brand sales growing twice as fast as national brands
Although 57% of consumers say their financial health is good, fears of a recession are driving slightly less consumer confidence in Q3 2019, according to the IRI Consumer Connect Survey. Expecting to face a recession - or, perhaps more likely, a...

B2B manufacturers face ever-tougher competition
Time-to-market and AI are their main focus now
Almost all (99%) US manufacturing businesses feel pressure to get products to market faster than last year due to the current market situation, according to research from inRiver. The report, entitled'Driving digital commerce in manufacturing', was...

Retail CX report spots new shifts in consumer expectations
Hybrid experiences are now more important than ever
Consumer expectations and behaviors have shifted in several key ways as a result of the COVID-19 pandemic, according to the 2021 Data-Driven Insights Into Evolving Customer Experience Report from customer experience design company Tallwave. More than...

Marketers' priorities don't match consumer expectations
Several channels are being missed in the 'great overhaul'
Traditional marketing channels, including word of mouth, direct mail, and in-store signage, remain largely untapped by today's marketers, most of whom seem to be focused excessively on digital channels, according to a study by marketing and business...

62/165 pages

Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)

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