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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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61/165 pages

601.  
Loyalty points are paying for the holidays
Some 62% of global travellers say it 'feels like a dream come true' when redeeming points from their loyalty programme all in one go, resulting in 65% of them increasingly turning to loyalty programmes to help fund their holidays and 37% even...

602.  
Five ways banks can engage customers
To the average consumer, learning about mutual funds, interest rates and IRAs, CDs and HELOCs can be a dry read, no matter how big the impact on their lives, according to a white paper from Customer Communications Group (CCG), which offers banks and...

603.  
Indian firms seek dynamic marketing automation
Increased usage of Internet and mobile media has intensified efforts from public and private enterprises to focus on digital marketing, according to research in India by Frost & Sullivan. In India, about 60% of companies spent 1 to 10% of their...

604.  
Contact Centres: Marketing Friend or Frenemy?
Marketers in every sector are naturally showing a growing interest in the customer journey, which was traditionally an area 'owned' by the contact centre, according to Andy Smith, head of customer insight for EvaluAgent, who here explains how marketers...

605.  
Non-mobile retailers are missing out on a fortune
UK retailers are collectively missing out on an astounding £6.6 billion each year due to a lack of investment in their mobile offering, according to recent research into mobile spending from VoucherCodes.co.uk and the Centre for Retail Research (CRR)...

606.  
Who should travel brands target this summer?
Today's traveller has evolved, their expectations have changed, they are more demanding, more aware, driven by technology. There is no simple way for loyalty marketers to pinpoint customers anymore, so a personalised approach is paramount, according to...

607.  
UK Boardrooms are out of touch with customer needs
Most UK CEOs and boards have no understanding of what customers want and ignore experienced frontline employees, while many also fail to lead by example by exhibiting the skills front-line staff judge vital to the delivery of customer service...

608.  
Centre store still a vital retail sales driver 
Healthy, diet and natural products don't hurt either

Catalina has published some shopper research showing that the 'Center Store' remains a vital driver of trips and volume for grocery retailers, with more than 99% of all shoppers purchasing from the Center Store in 2017. The study underscores how brands...

609.  
Consumers want better personalisation and convenience 
Balance needed between 'shopper wants' and privacy issues

Today's retail environment is more complex than ever, given the rise of e-commerce and a rediscovery of the age-old truth that "the customer is king." As retailers across the globe struggle with demands for both personalization and convenience...

610.  
Why free-standing inserts can break competitor loyalty 
A third of loyal customers defect for repeated coupons

Are coupon redeemers only chasing after this week's bargains - or do they represent a longer-term opportunity for brands? An analysis from GfK's National Shopper Lab (NSL) database shows that an average of four in ten (41%) FSI (free-standing insert)...

61/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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