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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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61/165 pages

601.  
Debit card loyalty points go largely unredeemed
Debit rewards programmes have often been touted as an easy way to gain and retain customers but, as banks eliminate debit rewards programmes as a result of changing legislation, a survey by Mintel Comperemedia has found that debit card reward...

602.  
How geolocation marketing ties into loyalty
While geolocation marketing tools and techniques are on the increase, and companies can at last not only see where their customers are but also send them instant location-relevant offers, consumers are slowly but surely overcoming their 'Big Brother...

603.  
How retailers can stop Christmas becoming a turkey
Men will buy more than half of the UK's turkeys for Christmas 2011, according to a report from Verdict Research and business analytics firm SAS, which found that retailers that want to make the most of the holiday season's sales potential may need to...

604.  
Customers more loyal to brands that ask their opinion
Brands investing in market research tend to reap its rewards, with almost two-thirds (62%) of consumers surveyed saying they are more likely to purchase a brand's product if they were asked their opinion in a study, according to a survey from market...

605.  
CPG websites linked to in-store brand loyalty
A study by Accenture, ComScore, and Dunnhumby USA has identified a direct correlation between CPG brand website usage and in-store purchase behaviour, as consumer packaged goods (CPG) website visitors spend 37% more on the brand and 53% more on the...

606.  
Eight emotions driving most brand choices
Only eight emotional dimensions drive an impressive 83% of all consumer brand purchasing decisions, with 'pleasure' being cited as the most important dimension - accounting for almost one quarter of all brand choices - according to research by UK-based...

607.  
Study reveals keys to traveller engagement
Today's proliferation of marketing channels presents new opportunities and challenges for hotel marketers, along with a need to better understand how different channels can deepen customer relationships and drive revenue most effectively, according to...

608.  
Few UK businesses measure social media ROI
Only 10% of UK businesses measure the ROI of their social media efforts, despite the fact that more than half have increased their investment in social media over the past twelve months, according to a study by multichannel digital marketing firm...

609.  
British brands ramp up recession loyalty efforts
Companies are making much greater efforts to retain customers and build customer loyalty than they did previously as the economic slowdown of the past few years has dragged on, according to research from retail loyalty specialist GI Insight. The survey...

610.  
What defines a 'Savvy Marketer' these days?
How do you know that what you are doing as a B2B marketer is right, that your long-term marketing strategy is going to work, and that you're getting the right marketing ROI? In short, asks Bob Dearsley, chief executive for The B2B Marketing Laboratory...

61/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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