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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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59/165 pages

581.  
How to maximize Digital Customer Lifetime Value
In an era when there are more ways to reach consumers than ever, it is essential for businesses to establish and extend customer lifetime value (CLV) in order to maintain profitability according to Mike Richardson, EMEA managing director for Maximizer...

582.  
Consumers tired of Waiting for Loyalty Rewards
More than half of the UK's consumers (54%) feel that it takes too long to earn rewards in loyalty programmes, with 27% of people saying they have stopped using a loyalty programme as a direct result of the length of time taken to be rewarded, according...

583.  
Five Omnichannel Customer Experience Trends
There are five trends to watch that are set to shape the near-term future of marketing personalisation and to help the world's smartest retailers create an even better customer experience, according to Ben Rund, senior director of product marketing for...

584.  
The rise of Content Marketing begins
Customer experience, lead generation and content marketing are the main priorities for marketers in 2015, according to a research report from ALF Business Development which surveyed 153 marketers about their priorities, budget allocation and main...

585.  
Millennials favour digital channels over social media
Millennials favour more traditional digital channels over social media for retailer Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer...

586.  
Is your cross-marketing budget split the right way?
The optimal proportion of spending for the mobile channel (based on total spending for a marketing campaign) is at least a double-digits percentage - far more than most marketers are currently allocating - according to the Smart Mobile Cross Marketing...

587.  
Too few brands have a practical win-back strategy
Everyone says the customer is important, yet only a few savvy companies invest the time, effort and financial resources to do what needs to be done to build a more loyal customer base. Executing a loyalty strategy takes a true understanding of what it...

588.  
Non-mobile retailers are missing out on a fortune
UK retailers are collectively missing out on an astounding £6.6 billion each year due to a lack of investment in their mobile offering, according to recent research into mobile spending from VoucherCodes.co.uk and the Centre for Retail Research (CRR)...

589.  
C-Suite must lead Customer Engagement strategy
C-suite led customer experience (CX) initiatives can increase revenues and customer satisfaction while reducing costs, according to a study conducted by the Economist Intelligence Unit (EIU) and omnichannel customer experience firm Genesys. The study...

590.  
Four ways retailers can build their loyalty muscles
Consumers who gain some form of value from a retailer's published content, whether or not it's directly related to a product or service, are much more willing to engage with that retailer again and again, according to a study by loyalty and marketing...

59/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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