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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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57/165 pages

561.  
Brand loyalty trends challenge current thinking
Viewing consumers and their habits and opinions in 'high definition' has provided some interesting insights into Britain's changing society, according to research by Experian which found that, while online brand loyalty is increasing, the bulk of the...

562.  
Recession marketing strategies reviewed
Thanks to the recession, consumers have become much more budget-conscious in their shopping behaviour, and are now expecting more from their relationships with brands. At the same time, according to a white paper from Mall Networks, brand marketers are...

563.  
Gift card usage increasing again, at last
When gift-giving on a fixed budget, 23% of Canadians opt to buy gift cards instead of personal gifts or cash, accoring to the sixth annual gift card market study by Givex and Harris/Decima. This tendency to buy gift cards instead of specific gifts...

564.  
New focus on marketing performance management
Marketing organisations are focused more on managing metrics than managing performance, according to the ninth annual 'Marketing Performance Management and Measurement (MPM) Survey' from VisionEdge Marketing. Despite this, the firm's online survey of...

565.  
Gen Y happy to share data... If rewarded
Members of Britain's Generation Y are willing to go the extra mile in engaging with and promoting the brands they like, as long as they are rewarded for their efforts, according to research by Aimia, parent company of the Nectar coalition loyalty...

566.  
Single Customer View closes Personalisation Gap
As today's ecommerce companies take a 360 degree view of their potential consumers to maximise retention and sales, it is important that the single customer view (SCV) captures a host of information across all channels, according to Neil Capel, CEO for...

567.  
Consumers distrust brands despite 'loyalty' programs 
But distrust may be mitigated through better relevance

Consumers are somewhat skeptical of how brands use their data, but omni-channel loyalty programs could offer a competitive advantage and the opportunity to rebuild trust through relevance, according to a study by CrowdTwist. The research report...

568.  
Most of us have returned to non-essential in-store shopping 
Consumers say it'll be 'shopping as normal' by summer 2021

With COVID-19 lockdown measures around the world easing, just under three-quarters of global consumers (71%) now report feeling comfortable returning to physical stores since local lockdowns have eased, according to research from CX improvement media...

569.  
Shopping behaviour changes are likely to persist worldwide 
Consumers are more sensitive and suspicious of pricing

For retailers already navigating gale-force winds caused by the whipsawing shopper, competitors, and market changes, there is no end in sight, it seems. A global shopper study conducted by Progressive Grocer and commissioned by DemandTec has uncovered...

570.  
Customers combine digital and physical retail experiences 
But price and cost savings still affect purchase choices

Consumer expectations and behaviours have continued shifting as a result of the Covid-19 pandemic, according to the '2021 Data-Driven Insights Into Evolving Customer Experience Report' from CX design company Tallwave. More than 1,000 individuals aged...

57/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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