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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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56/165 pages

551.  
Social network profiles help explain brand choices
Nearly 40% of consumers now say they are turning to Facebook and Twitter to supplement the news, information and marketing offers they receive via email, according to a study by ExactTarget. The 'Social Profile' survey divided more than 1,500 consumers...

552.  
Building brand engagement with Facebook
In the wake of the launch of 'The Social Network', a film about the founders of Facebook, it seems that marketers are facing up to the reality that social sites are changing how consumers discuss and view brands. Here, Howard Scott of digital agency...

553.  
Brands have more to gain from e-marketing
European email marketing agency eCircle has conducted research into combined social media and email marketing techniques, and found that many brands are still failing to harness the combined power of email and social media. The study draws attention to...

554.  
European Christmas shopping goes mobile
Two out of three European consumers expect to use their mobile phone for their Christmas shopping or to organise holiday season celebrations this year, according to research from the Mobile Marketing Association (MMA) and Lightspeed Research. The...

555.  
Senior execs not clear on social media's impact
Almost half of senior business executives around the world still don't fully understand how to manage and derive value from customer feedback generated by social media, according to a study by business analytics firm SAS and the Economist Intelligence...

556.  
Customers more loyal to brands that ask their opinion
Brands investing in market research tend to reap its rewards, with almost two-thirds (62%) of consumers surveyed saying they are more likely to purchase a brand's product if they were asked their opinion in a study, according to a survey from market...

557.  
Where's the future of financial services CRM?
Financial services companies trade upon the relationships they hold with their clients, and those relationships depend on serving those customers' needs. But what do they really want and need? The surprising answer, according to Harris Interactive, is...

558.  
US consumers still edgy about personal data
When it comes to privacy, US consumers are still protecting some of their personal information as much as they do their social security number, according to a study by LoyaltyOne. Of the 1,000 consumers responding to an online survey, 50% said they'd...

559.  
Beyond the 3 C's of customer experience
For any business to be successful it must pivot itself around the empowered consumer, which means you have to manage the customer's perception of your business, service or product throughout their entire journey, according to Ian Truscott, vice...

560.  
Study explains what drives hotel loyalty
The ease of earning free nights is now the primary motive for guests joining hotel loyalty programmes, according to a survey conducted by Kelton Global for Club Carlson, the global hotel rewards programme of the Carlson Rezidor Hotel Group. When it...

56/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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