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Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

Get it on Amazon (Kindle/Print)

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56/165 pages

A new level of marketing subtlety: North or south?
Believe it or not, there appears to be a correlation between the direction a consumer takes to reach a store and how they perceive the store itself, according to research published in the December 2009 issue of the Journal of Marketing Research. Maps...

552.	Attitudinal targeting is now 'more effective' Attitudinal targeting is more effective than demographic targeting for brand advertisers that need to reach large volumes of accurately defined audiences, according to attitudinal targeting company Resonate Networks. The company asserts that...

553.	Travel incentives boost staff performance A recently conducted analysis of one company's long-standing use of travel awards as a motivational tool by The Incentive Research Foundation (IRF) shows that such incentives have a clear, measurable and positive impact on corporate culture and...

554.	Youth is more receptive to direct mail The UK's 15-24 year olds are highly receptive to direct mail, and the so-called 'young online generation' are also the most likely to buy in retail stores, according to research by Experian into British consumers' multichannel preferences. Using the...

555.	Social media drives engagement, study finds There is a huge benefit to brands that engage with consumers in the social space, but the challenge is to identify the type of social experience that consumers actually want, according to the fifth 'Wave' study by marketing communications agency UM...

556.	Most marketers eager to try Augmented Reality Nearly two-thirds (62%) of B2B and B2C marketers say they are considering using augmented reality (AR) technologies, although most are still unsure about exactly how to use it or what its benefits are, according to a study by AR specialist Hidden...

Brands benefit from experience-focused consumers
There is a growing need to for brands to delight consumers if they are to cement customer loyalty, and this presents an opportunity for brand marketers to derive significant benefits from 'experience focused' customers, according to the annual Brand...

Loyalty research finds retailers missing several tricks
Social advocacy and personalisation are the keys
Many retailers the world over are very much out of touch with consumers, who are demanding more and more personalized experiences, and who also increasingly discover new brands and affirm purchase decisions through social influencers, according to a...

Most of us have returned to non-essential in-store shopping
Consumers say it'll be 'shopping as normal' by summer 2021
With COVID-19 lockdown measures around the world easing, just under three-quarters of global consumers (71%) now report feeling comfortable returning to physical stores since local lockdowns have eased, according to research from CX improvement media...

Many retailers confident of growth next year
But they're still worried about the pandemic's effects
More than one third of retailers feel confident in their business' ability to grow within the next year, but recovery from the pandemic still remains a concern, according to the 'State of Retail in a Post Pandemic Era' report from RFID specialist SML...

56/165 pages

Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)

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