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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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55/165 pages

541.  
Social media drives engagement, study finds
There is a huge benefit to brands that engage with consumers in the social space, but the challenge is to identify the type of social experience that consumers actually want, according to the fifth 'Wave' study by marketing communications agency UM...

542.  
Why price-led ads have become 'brand killers'
Nowhere in the field of marketing do emotions run hotter or higher than when it comes to the role of low prices highlighted in advertising, according to a new book by Dan Hill, president of research firm Sensory Logic. The book, entitled 'About Face:...

543.  
Brands have more to gain from e-marketing
European email marketing agency eCircle has conducted research into combined social media and email marketing techniques, and found that many brands are still failing to harness the combined power of email and social media. The study draws attention to...

544.  
Shoppers driven by price, quality & service
As consumers are becoming increasingly savvy about where they choose to spend their money, advertising is no longer the primary factor in buying decisions, being replaced by pricing, quality and customer service, according to a survey by Spherion...

545.  
Canadians' choices swayed by loyalty schemes
Almost all Canadians (94%) are now members of at least one loyalty programme, and many of these consumers say they strategically shop to maximize their points-earning capability, according to the latest in a series of 'Insights' papers by Maritz...

546.  
Categories shape consumers' channel choices
The high street is still a vital stop in the customer journey, even for many web purchases, according to research by database and loyalty marketing specialist GI Insight, which found that the customer journey does not usually take place in one channel...

547.  
Consumers wary of social brand engagement
While Australian consumers visited Facebook more than 6 billion times in 2011 - an average of 1.6 visits per day per person - many consumers are still wary of brand engagement via social media platforms, according to a study by Experian Marketing...

548.  
Consumer trust is vital to brand loyalty
In most relationships, broken trust inevitably leads to a break-up, and this could not be more true when it comes to the relationship between a retail brand and its customers, according to Michael Green, director of insight for Transactis. The company...

549.  
Study explains what drives hotel loyalty
The ease of earning free nights is now the primary motive for guests joining hotel loyalty programmes, according to a survey conducted by Kelton Global for Club Carlson, the global hotel rewards programme of the Carlson Rezidor Hotel Group. When it...

550.  
3 Out of 10 have been disloyal for freebies
The United Kingdom has become a nation of 'freebie hunters', and brands that make good use of promotional products as part of their overall marketing mix are likely to reap significant benefits, according to a survey of 1,000 British shoppers...

55/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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