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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Marketing Know-How
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55/165 pages

541.  
Customer data is vital to cross-channel loyalty
The top cross-channel customer loyalty pressure that retail organisations face today is an inability to capture customer data, according to the Aberdeen Group report 'Cross-channel customer loyalty: Rewards, promotions, and the battle for ROI'. The...

542.  
Social network profiles help explain brand choices
Nearly 40% of consumers now say they are turning to Facebook and Twitter to supplement the news, information and marketing offers they receive via email, according to a study by ExactTarget. The 'Social Profile' survey divided more than 1,500 consumers...

543.  
Building brand engagement with Facebook
In the wake of the launch of 'The Social Network', a film about the founders of Facebook, it seems that marketers are facing up to the reality that social sites are changing how consumers discuss and view brands. Here, Howard Scott of digital agency...

544.  
Brands have more to gain from e-marketing
European email marketing agency eCircle has conducted research into combined social media and email marketing techniques, and found that many brands are still failing to harness the combined power of email and social media. The study draws attention to...

545.  
European Christmas shopping goes mobile
Two out of three European consumers expect to use their mobile phone for their Christmas shopping or to organise holiday season celebrations this year, according to research from the Mobile Marketing Association (MMA) and Lightspeed Research. The...

546.  
Senior execs not clear on social media's impact
Almost half of senior business executives around the world still don't fully understand how to manage and derive value from customer feedback generated by social media, according to a study by business analytics firm SAS and the Economist Intelligence...

547.  
Gen Y happy to share data... If rewarded
Members of Britain's Generation Y are willing to go the extra mile in engaging with and promoting the brands they like, as long as they are rewarded for their efforts, according to research by Aimia, parent company of the Nectar coalition loyalty...

548.  
Customers more loyal to brands that ask their opinion
Brands investing in market research tend to reap its rewards, with almost two-thirds (62%) of consumers surveyed saying they are more likely to purchase a brand's product if they were asked their opinion in a study, according to a survey from market...

549.  
Why loyalty schemes work here, but not there
What has proved to be a brilliant customer relationship marketing strategy in one country could be a complete non-starter in another thanks to cultural differences, according to a marketing study by the American Marketing Association (AMA). The...

550.  
What links customer lifetime value, loyalty, and profitability? 
We know that, in theory, building customer loyalty increases profits. But how can we measure how effective it is in reality?

How can we predict the effect an investment in loyalty will have on the future of the business? While no method can ever be perfect, measuring loyalty's effect on Customer Lifetime Value (CLV) is one of the best - and most accurate - ways, particularly...

55/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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