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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
Knowing The Customer
Marketing Know-How
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54/165 pages

531.  
Integrated marketing trends for 2010
The latest forecast for integrated marketing trends in 2010 suggests that, while marketers are likely to have a hard time, those who understand and apply ten basic principles of recession survival can still come out ahead of the competition, according...

532.  
British shoppers are least loyal, most price-aware
The British are Europe's most discerning shoppers when it comes to getting the best deal, according to a global study by self-service technology provider NCR. The research found that UK shoppers have the lowest level of customer loyalty in Europe when...

533.  
Loyalty holds the answer to 'supermarket slippage'
Supermarkets have apparently weathered the recession well with many reporting strong profits and increased sales, but there has been an underlying consumer shift that could be trouble for some segments of the retail grocery sector, according to Andy...

534.  
A Customer Connection that will Outlast Christmas
The holiday season offers retailers a vital opportunity to connect with customers, according to Neil Capel, founder and CEO for Sailthru, who here explains how targeting customers through multiple channels can help make the difference between a stellar...

535.  
Single Customer View closes Personalisation Gap
As today's ecommerce companies take a 360 degree view of their potential consumers to maximise retention and sales, it is important that the single customer view (SCV) captures a host of information across all channels, according to Neil Capel, CEO for...

536.  
C-Suite must lead Customer Engagement strategy
C-suite led customer experience (CX) initiatives can increase revenues and customer satisfaction while reducing costs, according to a study conducted by the Economist Intelligence Unit (EIU) and omnichannel customer experience firm Genesys. The study...

537.  
Tailored Engagement: What it is, and why you should care
Tailored customer engagement is on the rise and, increasingly, brands are getting smarter and more sophisticated, providing customers with more engaging in-store experiences, according to James Deeley, director of creative strategy for Amaze, who here...

538.  
How to turn 'liking lurkers' into brand advocates
Brands often boast about the numbers of 'likes', followers and tweets they achieve, but are these measures of brand advocacy too crude? Are people who simply like and follow everything they see really brand promoters? They're not the same thing...

539.  
Four key experiences drive long-term retail loyalty
When it comes to shopping behaviour, price is always a key motivator. However, to sustain a customer's loyalty over the long term, retailers often find it valuable to focus on the customer experience, according to Synchrony Financial's 2015 Customer...

540.  
What links customer lifetime value, loyalty, and profitability? 
We know that, in theory, building customer loyalty increases profits. But how can we measure how effective it is in reality?

How can we predict the effect an investment in loyalty will have on the future of the business? While no method can ever be perfect, measuring loyalty's effect on Customer Lifetime Value (CLV) is one of the best - and most accurate - ways, particularly...

54/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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