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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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45/165 pages

441.  
Employee loyalty not just down to pay
Challenging work, career progression, recognition and supportive co-workers all contribute to creating a loyal workforce, according to a recent global poll conducted by Monster. While "good pay and benefits" was cited as the top reason for employees...

442.  
Canadian consumers embrace cause marketing
More than three quarters (78%) of Canadian consumers feel that companies that support social causes have every right to make a big deal of it their advertising and marketing, and 77% feel that if a company supports a cause, the company should include...

443.  
High street retailers face 'online hybrid' future
The UK's online retail market is growing six times faster than high street sales, now being predicted to exceed £37 billion in 2014 according to a report by Webloyalty and Verdict Research, which foresees significant changes coming in the traditional...

444.  
US consumers still edgy about personal data
When it comes to privacy, US consumers are still protecting some of their personal information as much as they do their social security number, according to a study by LoyaltyOne. Of the 1,000 consumers responding to an online survey, 50% said they'd...

445.  
Personalisation is vital to next-gen retail shoppers
Retailers must prepare for next generation of shoppers and cater to a growing consumer demand for personalisation, according to retail software firm Symphony EYC, which forecasts the grocery shopping patterns of tomorrow and how retailers must adapt to...

446.  
Indian firms seek dynamic marketing automation
Increased usage of Internet and mobile media has intensified efforts from public and private enterprises to focus on digital marketing, according to research in India by Frost & Sullivan. In India, about 60% of companies spent 1 to 10% of their...

447.  
Marketing Continuity: It's time to Get Personal
Perhaps the most difficult identity-driven marketing tactic to put into practice, personalisation requires real-time responsiveness and relies on highly accurate and comprehensive customer data, according to Russell Loarridge at Janrain. A survey of...

448.  
Customer buying habits influenced by ease of returns 
Almost everyone won't come back if returns go wrong

Much like everything else, consumers want choice and convenience when it comes to returning items purchased online, with 88% wanting the option to return products to a physical store or through a pre-paid shipping method, according the to fourth...

449.  
What are the key Customer Experience trends in 2020? 
It's all about balancing CX with other business priorities

The price of providing a great Customer Experience (CX) is likely to become a key focus globally, rather than companies simply concentrating on the experience itself, according to the '2020 CX Trends' e-book from Hinduja Global Solutions (HGS). Each...

450.  
Marketing has to change to keep up with customers 
Find the balance between tech and the 'human touch'

Rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for...

45/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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