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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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45/165 pages

441.  
Why companies that listen get better results
Companies that launch 'customer listening' and digital engagement initiatives tend to be rewarded with improved customer satisfaction scores, customer loyalty and brand metrics, according to a Dell-commissioned research study conducted by Forrester...

442.  
Tweeted complaints not taken seriously, study finds
Twitter users overwhelmingly want their online complaints read and addressed by the companies and brands they deal with, with 83% of those whose tweets have been followed up saying they liked or even loved hearing back from the company concerned...

443.  
Major hotels vulnerable to brand disloyalty
The top three most vulnerable hotel brands in the US are Carlson, Best Western, and Wyndham, according to the Brand Vulnerability Index (BVI) study, which measures the frustrations of consumers and their corresponding effects on behaviour, published by...

444.  
What defines a 'Savvy Marketer' these days?
How do you know that what you are doing as a B2B marketer is right, that your long-term marketing strategy is going to work, and that you're getting the right marketing ROI? In short, asks Bob Dearsley, chief executive for The B2B Marketing Laboratory...

445.  
Consumers simply aren't Feeling The Love
The relationship between business and customer is still somewhat dysfunctional with 69% of business leaders feeling that their companies are either in an 'open marriage' or an 'on-again-off-again relationship' with their customers, according to a...

446.  
Group buying trend grows in mobile channel
It is no secret that mobile commerce has shown considerable growth over the past few years and, in that time, Affiliate Window has reported a vast increase in traffic and transactions using mobile devices across its own network. While we have seen a...

447.  
Translating the language of Big Data
The expansion of the digital world has created an explosion of data in every language and channel according to Keith Laska, CEO for SDL's Language Technologies Division, who here outlines how machine translation technologies can help companies cope...

448.  
Bad mobile experiences hit travel brands' loyalty
Despite the fact that mobile design and performance issues are causing travel brands to miss out big opportunities, Travelocity and Hilton are the most popular brands for travel booking via tablet devices, according to a study of smartphone and...

449.  
What's behind the loyalty malaise?
Only a small percentage of companies are truly committed to relationship marketing strategies, despite a widespread understanding among marketers about the need to build long-term loyalty, according to a report from Econsultancy and Responsys. The...

450.  
I can't see you... So I'm not going to buy you
With an emerging generation of visual and imaged-based shoppers, it's increasingly important for brand marketers to display their products in an accessible and appealing way, with 75% of younger shoppers wanting image search functionality built into...

45/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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