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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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44/165 pages

431.  
B2C and B2B Loyalty are Not So Different
Commerce professionals in B2B and B2C organisations face surprisingly similar challenges in meeting the needs of today's increasingly omni-channel customer, and the approaches needed to address these challenges seem to be converging, according to the...

432.  
Don't abandon the cart abandoners
Abandoned cart emails produce a significantly higher revenue per message than promotional mailings, according to the latest email remarketing best practices analysis from consumer insight firm Experian Marketing Services. The 'Q1 2014 Email Benchmark...

433.  
Age and Income won't predict Brand Loyalty
Despite commonly and firmly held views on the subject among even the most revered veterans of marketing, it is no longer true to say that brand loyalty can be predicted based on either the consumer's age or income, according to the 2014 Brand Loyalty...

434.  
Total Customer Engagement in the Post-Digital Era
First came 'shopping', when the shopkeeper made you feel welcome. In your local shop the shopkeeper knew everyone by name and could anticipate almost any request. When asked for something new, they would listen and know for next time. But the...

435.  
Is your cross-marketing budget split the right way?
The optimal proportion of spending for the mobile channel (based on total spending for a marketing campaign) is at least a double-digits percentage - far more than most marketers are currently allocating - according to the Smart Mobile Cross Marketing...

436.  
Marketing Continuity: It's time to Get Personal
Perhaps the most difficult identity-driven marketing tactic to put into practice, personalisation requires real-time responsiveness and relies on highly accurate and comprehensive customer data, according to Russell Loarridge at Janrain. A survey of...

437.  
Why Good Values make Good Business Sense
Core values are not descriptions of the work we do or the strategies we employ to accomplish our mission. The values underlie our work, how we interact with each other, and which strategies we employ to fulfil our mission, according to John Tschohl...

438.  
IConectiv launches trust-based customer messaging 
A tool to help marketers be more relevant, every time

As consumers increasingly rely upon text messaging for authentic engagement with organizations to conduct a variety of everyday tasks, the last thing they want or need are irrelevant, misdirected texts they did not ask to receive, or worse, their...

439.  
Most shoppers trust customer-generated star ratings 
Keep the reviews authentic and they'll buy it

ResellerRatings, a popular User-Generated Content (UGC) reviews platform, has published findings from its survey data from over 40,000 shoppers across store, web, and mobile channels. Overwhelmingly, the data confirms that authentic, consumer-generated...

440.  
Men want to see and touch it before buying it 
More women are embracing online shopping

Men are not embracing online shopping as much as women and are more likely to shop in-store at full price retailers, according to a new report on retail disruption by First Insight, a technology company transforming how leading retailers make product...

44/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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