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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

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26/165 pages

251.	Web cart abandonment must be addressed The abandonment of online shopping carts is a common problem for e-commerce brands, and the lack of a 'cart abandonment' strategy can cost a business a small fortune. But by enabling a conversation after cart abandonment, brands can potentially trigger...

252.	What's next in social media marketing? 2011 was a huge year for social media, and time spent on social networks has continued to increase as consumer spent more time connected via computers, tablets and mobile devices, according to Luca Benini, managing director for Buddy Media, who...

Marketers gain from email but lack optimisation
Email is continuing to perform strongly for marketers even though many companies are spending far too little time on optimisation (compared to design and content) of their email campaigns, according to the '2013 Email Marketing Industry Census' from...

Price-aware shoppers also want good experiences
The UK's retailers and FMCG manufacturers now need to renew their focus on in-store and online customer experiences, according to a survey of 29,000 European shoppers by IRI, which found that consumers are adopting a much more 'professional' approach...

It's another data gap, but this time it's serious
Nearly all digital marketers (70%) believe that achieving a single customer view will provide improved marketing personalisation, but less than one quarter (21%) say they currently have a single view of their customer's interactions, according to...

256.	Why Internet didn't kill the Video Star The internet has long threatened to cannibalise TV advertising, but there are good reasons why it simply can't, and won't, according to Andy O'Brien, creative director for Amaze, who here explains why the anticipated internet-driven changes in family...

E-commerce wins the Battle for Loyalty in China
More than half (61%) of Chinese consumers say they are loyal to e-commerce players such as Taobao, JD and Tmall - by far the highest loyalty ratings across all sectors nationwide - according to a study into the habits of Chinese consumers by global...

258.	Millennials seek more digital self-service More than half (55%) of Millennial consumers say that their customer service expectations have increased over the last three years, and more than half say they have stopped doing business with at least one company because of poor customer service in...

259.	How J D Williams cracked the Engagement code With customer behaviour continually changing, how can retailers ensure the quality and relevance of each customer's experience? The UK-based omni-channel fashion retailer J D Williams has made a start by capturing some 65Gb of online customer data...

US$1 trillion at risk from poor customer relevance
Those that keep it relevant are rewarded with loyalty
US companies risk losing a staggering US$1 trillion in revenue if they fail to maintain customer relevance, forcing consumers to seek alternative brands. Once gone, more than one quarter of the consumers are unlikely to return, according to research...

26/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

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