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Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

Get it on Amazon (Kindle/Print)

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23/165 pages

Social media is boosting customer engagement
Retailers and brand owners have been adopting social media tools at an impressive rate, with more than 50% having begun using five out of ten social media marketing tools, according to a study by The E-tailing Group and PowerReviews. The first annual...

Emotional customer connections create more value
Various forces have combined to change the marketing landscape in recent years, including the worst recession since the 1930s, a lack of consumer credit, salary constraints, unemployment, economic uncertainty, increased competition between brands, and...

223.	Value-adds increasingly help build loyalty More brands turning to product enhancements to engender loyalty 70% of all brands are now offering enhancements or add-ons to their core products and services in order to drive both customer loyalty and revenues, according to research by Collinson...

224.	Starwood launches loyalty-based Amex card American Express has joined forces with Starwood's loyalty programme, Starwood Preferred Guest (SPG), to launch a UK co-branded credit card that is linked to the Preferred Guest programme, offering greater rewards to both business and leisure...

225.	UK retailers missing new e-marketing tricks The UK's retailers are continuing to ignore key email marketing techniques that could increase online traffic and sales, and are failing to exploit opportunities offered by the growing popularity of social media marketing, according to dotMailer's...

226.	Top 11 brand marketing trends for 2011 Predictive loyalty metrics allow marketers to decipher consumers' very emotions, expectations, and imminent behaviours in the marketplace, according to brand researcher Robert Passikoff of Brand Keys, who has isolated the eleven key brand marketing...

227.	Key marketing budget trends for 2011 Half of businesses plan to increase their marketing budgets in 2011, and another 43% plan to maintain current levels, while only 7% plan to decrease marketing budgets, according to the '2011 Marketing Trends' survey by StrongMail. Conducted in November...

228.	E-coupon growth outpaces newspaper coupons Following recent research revealing that coupon distribution in the US increased by 6.8% in 2010, Coupons.com has published its own 'Digital Coupons Trends Report' for 2010, confirming that the online savings industry is growing at a rapid pace, and...

Coffee drinkers not as loyal as you'd think
While there are many millions of US coffee drinkers who rely completely on Starbucks, more than half of Starbucks' customer visits appear to come from customers who regularly visit Dunkin' Donuts or McDonald's for a hot beverage or breakfast, according...

Faster flight updates would boost airline loyalty
Airlines are missing a big opportunity to strengthen both customer loyalty and customer service while reducing operational costs, according to a gate-side survey conducted by real-time flight information service FlightView. While most travellers...

23/165 pages

Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)

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