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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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22/165 pages

211.  
Faster flight updates would boost airline loyalty
Airlines are missing a big opportunity to strengthen both customer loyalty and customer service while reducing operational costs, according to a gate-side survey conducted by real-time flight information service FlightView. While most travellers...

212.  
Tablet marketing: A new retail frontier?
The mobile phone had a surprisingly small impact until the commoditisation of smart phones and the advent of affordable data packages, according to Tim Norman, director for SDL Web Content Management Solutions, who explains here how to create an...

213.  
A five-point plan to boost FFP engagement
A white paper detailing a five-point plan to address increasing customer disengagement with airline loyalty programmes and place perceived customer value at their core has been published by ancillary revenue experts Collinson Latitude. In its white...

214.  
Survey explains why customers defect
Poor customer service, redundant questions, disconnected processes and long waits are causing customers to leave brands in droves, according to a survey published by enterprise process automation firm Redwood Software. The survey results suggest that...

215.  
Five ways Millennials will change your marketing
The Millennial generation not only represents the consumer market of the future, but it is also transforming the way in which companies must market their products both online and offline in order to be successful, according to a report by the Boston...

216.  
What are the ten least engaging brands?
In January 2015, Brand Keys published its 'Customer Loyalty Engagement Index' (CLEI) report and its 'Customer Loyalty Engagement Index', which ranked the top brands that US consumers felt were the most emotionally engaging. But as with all lists...

217.  
Direct marketing is key for building brand loyalty
There are four key reasons why direct marketing has become the most effective tool for building brand loyalty, particularly in the United States, according to direct sales and marketing firm The Plato Group. Decades ago, customers would forge a bond...

218.  
Top 20 attitudes of today's best loyalty marketers
When it comes to customer loyalty, customer retention and relationship building campaigns, the attitudes and preconceived ideas of both marketers and management determine much of the scheme's success. Marketing Factbook's experience and insights over...

219.  
New customer loyalty opportunities for restaurant delivery services 
There's an uptick in order frequency among consistent users

With no clear end to the pandemic in sight, restaurant delivery services have an opportunity to maximise growing interest in their offerings, fine tune their customer experience, and build long-term customer loyalty, according to a study by human...

220.  
Twitter Customer Service gets pandemic-scale boost 
FSIs top the list of Twitter's customer care giants

There was a 15% increase in customer care enquiries via Twitter from March to June 2020 during the global coronavirus pandemic, with over 70% of millennial Twitter users saying they used social media to comment on the quality of a company's customer...

22/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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