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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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22/165 pages

211.  
The past, present and future of loyalty
Over the past 25 years, the approaches being taken to increase brand and customer loyalty have evolved significantly. Some have been iconic, some inspirational, some have created lessons to be learned but all have driven forward a positive change in...

212.  
A five-point plan to boost FFP engagement
A white paper detailing a five-point plan to address increasing customer disengagement with airline loyalty programmes and place perceived customer value at their core has been published by ancillary revenue experts Collinson Latitude. In its white...

213.  
Is the Cookie hype out of all proportion?
Online marketers have gone from denial to grudging acceptance as they face up to the slow demise of the web cookie, but this is perhaps no bad thing, according to Russell Loarridge, managing director for Janrain Europe, who argues that cookie-based...

214.  
Gambler loyalty schemes aren't up to scratch
Once used to simply track players' frequency of play and award free play credits, many casino 'Players Club' programmes are evolving into true loyalty programmes. But, according to a study by Phoenix Marketing, consumers' expectations exceed what many...

215.  
Bad service loses Australian businesses a fortune
Australian companies that are deemed by customers to offer poor customer service are losing a worrying Aus$8 billion each year, according to a study by cloud-based contact centre vendor NewVoiceMedia. The survey of 2,004 adults from Australia revealed...

216.  
Natural Segmentation: Data speaks for itself
Many marketers are frustrated by current targeting methods which are often too blunt to achieve significant results, according to Guillermo Christen, VP of Product & Engineering for Intent HQ, who here examines whether it's time to rethink traditional...

217.  
Few marketers have a Single Customer View
Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today's always-on customers expect, yet only 6% say they have attained that full...

218.  
Direct marketing is key for building brand loyalty
There are four key reasons why direct marketing has become the most effective tool for building brand loyalty, particularly in the United States, according to direct sales and marketing firm The Plato Group. Decades ago, customers would forge a bond...

219.  
Outstanding experiences keep 61% of customers loyal 
Consumer priorities are shifting, retailers must respond

Delivering a stand-out experience with every online interaction will increase customer loyalty over time, according to research from MetaPack. If retailers and brands understand the importance of getting the basics right, enabling customers to curate...

220.  
What is Mobile E-Commerce's True Competitive Advantage? 
Using best of breed research tools to accelerate sales

In the new normal, market dynamics are shifting fast and furiously to mobile shopping, increasingly challenging brands to get ahead of the ever-changing consumer. Unfortunately, traditional market research tools, like surveys and focus groups, fail to...

22/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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