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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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22/165 pages

211.  
Emotional customer connections create more value
Various forces have combined to change the marketing landscape in recent years, including the worst recession since the 1930s, a lack of consumer credit, salary constraints, unemployment, economic uncertainty, increased competition between brands, and...

212.  
A five-point plan to boost FFP engagement
A white paper detailing a five-point plan to address increasing customer disengagement with airline loyalty programmes and place perceived customer value at their core has been published by ancillary revenue experts Collinson Latitude. In its white...

213.  
Is the Cookie hype out of all proportion?
Online marketers have gone from denial to grudging acceptance as they face up to the slow demise of the web cookie, but this is perhaps no bad thing, according to Russell Loarridge, managing director for Janrain Europe, who argues that cookie-based...

214.  
Gambler loyalty schemes aren't up to scratch
Once used to simply track players' frequency of play and award free play credits, many casino 'Players Club' programmes are evolving into true loyalty programmes. But, according to a study by Phoenix Marketing, consumers' expectations exceed what many...

215.  
Bad service loses Australian businesses a fortune
Australian companies that are deemed by customers to offer poor customer service are losing a worrying Aus$8 billion each year, according to a study by cloud-based contact centre vendor NewVoiceMedia. The survey of 2,004 adults from Australia revealed...

216.  
Few marketers have a Single Customer View
Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today's always-on customers expect, yet only 6% say they have attained that full...

217.  
Direct marketing is key for building brand loyalty
There are four key reasons why direct marketing has become the most effective tool for building brand loyalty, particularly in the United States, according to direct sales and marketing firm The Plato Group. Decades ago, customers would forge a bond...

218.  
Outstanding experiences keep 61% of customers loyal 
Consumer priorities are shifting, retailers must respond

Delivering a stand-out experience with every online interaction will increase customer loyalty over time, according to research from MetaPack. If retailers and brands understand the importance of getting the basics right, enabling customers to curate...

219.  
What is Mobile E-Commerce's True Competitive Advantage? 
Using best of breed research tools to accelerate sales

In the new normal, market dynamics are shifting fast and furiously to mobile shopping, increasingly challenging brands to get ahead of the ever-changing consumer. Unfortunately, traditional market research tools, like surveys and focus groups, fail to...

220.  
New customer loyalty opportunities for restaurant delivery services 
There's an uptick in order frequency among consistent users

With no clear end to the pandemic in sight, restaurant delivery services have an opportunity to maximise growing interest in their offerings, fine tune their customer experience, and build long-term customer loyalty, according to a study by human...

22/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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