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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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23/165 pages

221.  
Marketing ROI still lagging without data analysis
Many companies are failing to integrate and use their customer data to keep their marketing campaigns on target, according to research by database marketing firm Transactis. The study found that many marketers are missing valuable targeting...

222.  
What's the future of location-based marketing?
Location-based marketing is still in its earliest stages, and getting consumers to 'check in' digitally is only the beginning of this emerging marketing technique's possibilities, according to this report on the recent 'Location-Based Marketing Summit...

223.  
Marketers don't yet understand the social buzz
Fewer than one-third of marketers have a strong understanding of the social media conversations happening around their brand, with 31% having very little or no understanding at all, and 39% using ad-hoc tools to measure social media conversations...

224.  
Mobile loyalty schemes to take off, consumers say
With fewer than one third of UK consumers currently participating in telecom operator's reward schemes to encourage loyalty, and consumers ranking loyalty schemes that offer occasional high value gifts as being the most appealing to them, there is a...

225.  
Five key enhancers of the customer experience
With economic conditions heightening consumer sensitivity around purchasing decisions, retailers that design differentiated 'experiences' around their products and services can drive growth, profitability and lasting consumer loyalty, while also...

226.  
Top ten mobile marketing trends for 2012
Mobile marketing during the coming year will see a number of significant developments and changes in thinking, according to John Barratt, product lead for 2ergo, who considers what lies ahead for retailers seeking to use the mobile channel to reach...

227.  
Loyalty becomes top priority for mobile networks
Customer retention and customer loyalty have become top business growth priorities among mobile network providers, having identified a pressing need to engage customers sooner to help prevent churn and gain a more a holistic view of the customer to...

228.  
Key drivers of loyalty in the mobile market
The world's 6.5 billion mobile phone subscribers are likely to become vocal and active detractors if they have a negative customer experience, according to a global study by the Chief Marketing Officer (CMO) Council. Only 34% of 1,660 mobile...

229.  
UK study benchmarks credit card rewards
UK supermarket group Sainsbury's lags well behind its competitors when it comes to credit card rewards, according to the 'UK Credit Card Rewards Report 2012' by Loyalty Consulting UK. Tesco leads the way with credit card rewards in the supermarket...

230.  
Brits to go online despite retail re-opening 
Holiday shoppers prefer delivery or click+collect

Half of UK shoppers said they would do most of their holiday season's shopping online either for delivery or for click-and-collect, compared to just over one-fifth (21%) who were expecting to mostly shop in-store, according to a survey of 1,000 UK...

23/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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