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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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20/165 pages

191.  
Lifestyle data 'a key weakness' in many loyalty platforms
Following a comprehensive benchmarking study of forty customer loyalty solutions and platforms from around the world, covering sectors including grocery, fashion, fuel retailers, telecoms, airlines, financial services, and coalitions, the major...

192.  
VOC initiatives need better customer data
When it comes to setting up an effective 'voice of the customer' (VOC) programme, there are a number of prerequisites to be considered, not least of which is the kinds of customer data and feedback channels needed, according to a white paper by...

193.  
Marketers don't yet understand the social buzz
Fewer than one-third of marketers have a strong understanding of the social media conversations happening around their brand, with 31% having very little or no understanding at all, and 39% using ad-hoc tools to measure social media conversations...

194.  
Marketers turn to mobile & local web searches
Companies are ramping up their investment in local and mobile search as part of an increased commitment to search engine marketing, according to a survey-based report published by EConsultancy and Guava. The proportion of client-side marketers who say...

195.  
Loyalty trends reveal promiscuous consumers
As businesses and high-street retailers join the race to reinvent themselves, an analysis of consumer loyalty trends in Britain over the four years since 2009 shows that the days of pleasure shopping and retail therapy are behind us, as bargain hunting...

196.  
Loyalty is a business strategy, not just marketing
The continued evolution of loyalty marketing was the central theme at the inaugural Customer Loyalty Marketing Summit hosted by IQPC earlier this month in the US, with some fifty seasoned marketing professionals sharing their insights, concerns and...

197.  
Will the 'WoM Index' be the new NPS?
While the Net Promoter Score (NPS) was designed to provide a single metric to measure customer loyalty, this kind of measurement of consumers' intentions makes a number of assumptions that aren't always accurate, according to customer experience...

198.  
What retail loyalty leaders do that others don't
There are many good reason why shoppers should take advantage of rewards and loyalty programmes by the retailers they frequent the most, so the November 2013 issue of ShopSmart took a closer look at the loyalty programmes of nine US retailers and...

199.  
Using churn to improve the customer experience
Inattention to the customer relationship takes many forms but it impacts companies in the same way: poor public image and reduced revenue, according to Graziano Associates, which argues that marketers can use a straight-forward Client Relationship...

200.  
Report examines C-Store retail strategies for 2018 
Loyalty membership plays a big role in c-store choice

The loyalty marketing and technology firm Excentus (now owned by PDI Software) has published a report with the aim of giving convenience retail (c-store) operators a clearer view into the mindsets and motivations of c-store shoppers, providing a number...

20/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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