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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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19/165 pages

181.  
The virtual currency effect: A whole new economy
Internet and mobile technologies are adding a new dimension to the idea of currencies, including a growing crossover between real-world money and currencies such as those earned and redeemed within loyalty programmes, according to the operator of the...

182.  
Loyalty schemes draw 84% of consumers
Nearly 60% of global respondents said that loyalty programmes were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a study by consumer information and insights firm Nielsen. The Nielsen...

183.  
Digital channel adoption is ALL about people
The United Kingdom's recent series of 'Barclays Digital Eagles' TV adverts gives viewers tips for getting value online. It's an interesting marketing message as it promotes Barclays' digital leadership by offering a public service that teaches people...

184.  
Personalised messages 'feel impersonal', consumers say 
Country, gender and age may be keys to perfect personalisation

Personalization is not just about understanding the individual consumer - brands need to consider their overall approach based on country-specific, age and gender attitudes to personalized marketing, as well as the characteristics and attributes that...

185.  
Trust is still key to the loyalty of anxious customers 
Three out of four will share data in return for benefits

While consumers are enthusiastically embracing new technology, they are more anxious than ever and more aware of the risks and benefits of handing over their data to businesses, including social media platforms, according to a study by KPMG. However...

186.  
Emotion has the strongest impact on customer loyalty 
Brands over-rely on big data to understand customers

Feelings (emotions) are 1.5 times stronger in influencing customer buying decisions and loyalty than any other factor, according to a Forrester Consulting study commissioned by customer insights technology firm FocusVision, which investigated the...

187.  
Non-edible CPG volume is down but sales value is up 
Consumers are confident, and they want to save money

Consumer confidence peaked in Q2 2019, but spending is down and saving is up, according to the latest IRI Consumer Connect Survey results released today. Even though 56% of consumers say their financial health is good, CPG unit sales were flat or down...

188.  
Big brands have lost the trust of their customers 
Study reveals a dramatic shift in customer loyalty

The 2021 Gustavson Brand Trust Index revealed a dramatic shift in consumer loyalty and purchase considerations, highlighting the relationship between consumer trust, brand advocacy and authenticity. On the heels of an exceptionally tumultuous year, the...

189.  
Most consumers spend more on brands they trust 
Trust is the new key to customer acquisition

For many consumers, trust is the deciding factor when it comes to separating a business from its competition, according to a study from Deloitte Digital and cloud communications firm Twilio, which explored the divergent perceptions of trust between...

190.  
Loyalty increasingly comes from good customer service 
Brands have new opportunities for relationship-building

Customer loyalty is being disrupted as consumers rethink their relationships with companies. Although loyalty today is primarily driven by companies' ability to resolve customer issues on first contact, it will increasingly be shaped by how effectively...

19/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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