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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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18/165 pages

171.  
Merseytravel unveils travel rewards smartcard
In the UK, Merseytravel has teamed up with Uber to create a loyalty rewards programme that encourages easier and more cost effective travel for commuters in Liverpool, in the form of the new 'Walrus Card'. Similar in concept to London's Oyster Card...

172.  
Top ten mobile marketing trends for 2012
Mobile marketing during the coming year will see a number of significant developments and changes in thinking, according to John Barratt, product lead for 2ergo, who considers what lies ahead for retailers seeking to use the mobile channel to reach...

173.  
Seven ways to get your customers talking
Customers have always been keen to share their thoughts and feelings about brands with each other, according to Phil Woodward, CEO for community shopping platform provider HipSnip, who here explains how today's digital channels can be adapted to build...

174.  
RBS & Natwest unveil UK loyalty scheme
In the UK, RBS and Natwest bank have announced details of their 'Cashback Plus' loyalty programme, available to all customers over the age of 18 who have any RBS or Natwest current accounts (except for the Basic, Key and Cash accounts). Members who use...

175.  
The importance of Marketing Continuity
Although it may not seem like the most ground-breaking concept in identity-driven marketing - and in fact it could be perceived as fairly obvious - the importance and value of consistency in customer experiences and brand communications can't be...

176.  
Three sporting KPIs that will improve your marketing
There have been a number of major athletic events over the past few months: the Women's World Cup, the US Open, the British Open and others. The lovely weather in the Northern Hemisphere brings the athlete out in many of us. Even the casual athlete is...

177.  
What shoppers want, and why they don't come back 
Counting the cost of a failed delivery experience

Of more than 1,500 shoppers surveyed, 98% said that shipping impacts their loyalty to brands, with 84% saying they are unlikely to return after a single negative experience - a 34% percent increase in a single year - according to the third annual...

178.  
Few small businesses aim to retain digital customers 
They lack the budget and resources to keep buyers loyal

Almost one-third of small businesses (31%) concentrate their digital marketing efforts on increasing sales, but most aren't prioritizing engaging current customers, according to a survey by The Manifest, a business news and how-to website, which found...

179.  
Influencer Marketing platform market to reach US$24bn by 2025 
Ad-blocking and video content to drive influencer marketing

The global Influencer Marketing Platform Market size is set to grow from US$6.0 billion in 2020 to a staggering US$24.1 billion by 2025 (at a Compound Annual Growth Rate of 32.0%), according to the 'Influencer Marketing Platform Market Global Forecast...

180.  
Most consumers feel customer service is an afterthought 
Report highlights CX as imperative for future growth

Zendesk's landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences, as more than two thirds of consumers worldwide (70%) report making purchase decisions based on the quality of...

18/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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