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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


18/165 pages

171.  
Value for money now more important than price
Less than one in five British consumers (17%) say they intend to make purchasing decisions based on the lowest possible price, according to a survey by customer experience improvement firm Retail Eyes. With consumers counting every penny following the...

172.  
Faster flight updates would boost airline loyalty
Airlines are missing a big opportunity to strengthen both customer loyalty and customer service while reducing operational costs, according to a gate-side survey conducted by real-time flight information service FlightView. While most travellers...

173.  
Satmetrix makes sense of social media data
Satmetrix has introduced a new way to measure and use social media with its Net Promoter-based social media measurement solution, Satmetrix SparkScore, which applies the same Net Promoter methodology of recommendation behaviour to social media...

174.  
Winning the Chinese car buyer's heart
Following a disappointing year of ONLY 3.5% growth in the world's car market, TNS has published a study that aims to help international automotive brands gain a stronger foothold in the fast-growth markets of the East - particularly in China. The...

175.  
Loyalty trends reveal promiscuous consumers
As businesses and high-street retailers join the race to reinvent themselves, an analysis of consumer loyalty trends in Britain over the four years since 2009 shows that the days of pleasure shopping and retail therapy are behind us, as bargain hunting...

176.  
Loyalty is a business strategy, not just marketing
The continued evolution of loyalty marketing was the central theme at the inaugural Customer Loyalty Marketing Summit hosted by IQPC earlier this month in the US, with some fifty seasoned marketing professionals sharing their insights, concerns and...

177.  
Five ways to drive frequent flyer redemptions
In a white paper aimed at the airline industry, ancillary revenue firm Collinson Latitude has published its top five strategies for increasing the pace at which customers redeem their airline loyalty points and miles. The paper, entitled 'Accelerating...

178.  
What retail loyalty leaders do that others don't
There are many good reason why shoppers should take advantage of rewards and loyalty programmes by the retailers they frequent the most, so the November 2013 issue of ShopSmart took a closer look at the loyalty programmes of nine US retailers and...

179.  
Emotion has the strongest impact on customer loyalty 
Brands over-rely on big data to understand customers

Feelings (emotions) are 1.5 times stronger in influencing customer buying decisions and loyalty than any other factor, according to a Forrester Consulting study commissioned by customer insights technology firm FocusVision, which investigated the...

180.  
Australian FSI brands struggle to differentiate CX quality 
Communication and customer service are critical factors

Customer experience quality in Australia's financial services industry sectors remains largely undifferentiated, according to Forrester's 'Banking and Superannuation Customer Experience (CX) Index' reports for 2020. Forrester surveyed the customers of...

18/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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