BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


20/165 pages

191.  
Merseytravel unveils travel rewards smartcard
In the UK, Merseytravel has teamed up with Uber to create a loyalty rewards programme that encourages easier and more cost effective travel for commuters in Liverpool, in the form of the new 'Walrus Card'. Similar in concept to London's Oyster Card...

192.  
What's next in social media marketing?
2011 was a huge year for social media, and time spent on social networks has continued to increase as consumer spent more time connected via computers, tablets and mobile devices, according to Luca Benini, managing director for Buddy Media, who...

193.  
Will the 'WoM Index' be the new NPS?
While the Net Promoter Score (NPS) was designed to provide a single metric to measure customer loyalty, this kind of measurement of consumers' intentions makes a number of assumptions that aren't always accurate, according to customer experience...

194.  
SMEs shifting from acquisition to engagement
For the first time, small businesses are investing more of their time, money and resources in strengthening relationships with existing customers versus acquiring new customers, according to the 'Achieving Big Customer Loyalty in a Small Business...

195.  
Retail convenience breeds new customer loyalty
Convenience is a word that consumers like, and that makes it a buzzword for retailers as well - because convenience helps create loyalty, according to Aneesh Reddy, CEO for Capillary Technologies, who here explains why bricks-and-mortar retailers are...

196.  
Digital Marketing is now the Mainstream Tool
Digital marketing is now mainstream, and digital commerce is a top priority for marketers, according to a survey of marketing executives by Gartner Inc. The survey also found that marketing budgets increased 10% in 2015, with 61% of respondents saying...

197.  
Affluent travellers say they want exclusive experiences 
And they see hotels as trusted travel partners

Hotels are considered an important part of the travel experience, and are often perceived by travellers as being pillars of the community, connecting guests - whether from abroad or locally - to the true character of the destination, according to the...

198.  
Few small businesses aim to retain digital customers 
They lack the budget and resources to keep buyers loyal

Almost one-third of small businesses (31%) concentrate their digital marketing efforts on increasing sales, but most aren't prioritizing engaging current customers, according to a survey by The Manifest, a business news and how-to website, which found...

199.  
Could privacy be the best customer loyalty scheme differentiator? 
Consumers say they're 'very concerned' about their personal data

Although consumers remain concerned about sharing personal data with companies, there is a definite opportunity for businesses to take a leadership role and build brand loyalty by better protecting their customers, according to the '2020 Consumer Trust...

200.  
Most customers are unhappy with online shopping experiences 
Simple customer satisfaction is no longer enough to compete

Despite customer experience being the key battleground for brands, a study by experience analytics company Contentsquare has found that only 15% of consumers are happy with their online shopping experiences. The research, which surveyed 4,000 consumers...

20/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark