BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


17/165 pages

161.  
Lifestyle data 'a key weakness' in many loyalty platforms
Following a comprehensive benchmarking study of forty customer loyalty solutions and platforms from around the world, covering sectors including grocery, fashion, fuel retailers, telecoms, airlines, financial services, and coalitions, the major...

162.  
E-retailers could gain more loyalty from their data
While e-retailers are still working hard at improving the customer experience using multiple web-based technologies, most remain uncertain about the effectiveness of their usage of the data they gather while doing so, according to a survey report from...

163.  
Tablet marketing: A new retail frontier?
The mobile phone had a surprisingly small impact until the commoditisation of smart phones and the advent of affordable data packages, according to Tim Norman, director for SDL Web Content Management Solutions, who explains here how to create an...

164.  
NPS reveals UK consumers' likes & loathes
British consumers are more willing to recommend brands that provide good service, responsiveness, and that make doing business with them easier, according to the Satmetrix 'European Net Promoter Industry Benchmark' report for banking, car insurance...

165.  
CRM 'a key weapon' in battle for productivity
Five years after the recession that shook markets across the globe, businesses in the UK, Europe and beyond are still facing an unprecedented productivity crisis as they struggle to recover in a lacklustre economy, according to Mike Richardson...

166.  
Millennials dig into social content discovery
Simply churning out lots of content is not a sustainable or effective way to target Millennial customers, who are increasingly turning to their social networks for content discovery, far outranking online customisable newsfeeds, according to a global...

167.  
What are the ten least engaging brands?
In January 2015, Brand Keys published its 'Customer Loyalty Engagement Index' (CLEI) report and its 'Customer Loyalty Engagement Index', which ranked the top brands that US consumers felt were the most emotionally engaging. But as with all lists...

168.  
Most purchase decisions are still made at home 
It pays to integrate digital and direct mail marketing

Almost all purchase decisions (88%) are still made or discussed at home before the purchase is made, according to a study from digital-to-direct mail marketing platform provider PebblePost. The study, entitled 'Home is at the Heart of Commerce...

169.  
Non-edible CPG volume is down but sales value is up 
Consumers are confident, and they want to save money

Consumer confidence peaked in Q2 2019, but spending is down and saving is up, according to the latest IRI Consumer Connect Survey results released today. Even though 56% of consumers say their financial health is good, CPG unit sales were flat or down...

170.  
Big brands have lost the trust of their customers 
Study reveals a dramatic shift in customer loyalty

The 2021 Gustavson Brand Trust Index revealed a dramatic shift in consumer loyalty and purchase considerations, highlighting the relationship between consumer trust, brand advocacy and authenticity. On the heels of an exceptionally tumultuous year, the...

17/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark