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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1511.  
Retail differentiation: 5 Tips for a prosperous Christmas
Although more than three-quarters (76.7%) of shoppers say they prefer to shop in-store, the majority (75.6%) feel that - despite shop windows bulging with tempting offers - the best bargains are to be found online instead, according to a survey of more...

1512.  
Social & mobile consumer behaviour trends for 2012
The speed with which social media is becoming entwined with the average consumer's 'purchase journey' is increasingly rapidly, according to research by social commerce company Reevoo. Following earlier research in March 2011, a new study in December...

1513.  
Marketers still ignoring the mobile revolution
While 73% of consumers now access websites using their mobile devices, only 20% of companies have a mobile-optimised site, according to research from EPiServer, which also found that, while two thirds of consumers had used a mobile app in the past...

1514.  
Companies to boost digital marketing budgets
UK companies report that they will continue to invest heavily in online marketing channels and associated technology during 2012 as the digital economy goes from strength to strength, according to the 'Marketing Budgets Report' from Econsultancy and...

1515.  
Marketers are getting into the game - literally
Gamification may be a hot topic but many marketers are still unsure as to what it really means, according to Guy Krief, Upstream's senior vice president of innovation, who explains here what gamification is and how it can unlock new levels of customer...

1516.  
Customer data still not seen as a strategic asset
While most brands already have an abundance of critical customer data on hand, most are not viewing or using it as a strategic asset to help create and maintain longer-lasting relationships with high-value customers, according to joint research from...

1517.  
Customers forgive grocery chains most easily
When it comes to receiving poor customer service, US consumers are most likely to forgive grocery chains, and other brands including USAA, credit unions, H.E.B., Hy-Vee, Dollar Rent A Car, Chick-fil-A, Publix, Costco, and Amazon.com, according to...

1518.  
Businesses still not capitalising on customer loyalty
Organisations of all sizes may be missing out on the business benefits of a best practice approach to customer loyalty, according to research by Net Promoter software company Satmetrix. The study found that 64% of SMBs (i.e. those with annual revenues...

1519.  
The majority of VoC initiatives succeed
Small and large organisations throughout a diverse range of industries are starting to adopt Voice-of-the-Customer (VoC) initiatives, with 95% saying their existing programmes are either breaking even or generating positive value, according to a study...

1520.  
Are loyal customers getting what they really want?
Consumers who opt to become members of loyalty programmes may still not be getting everything they really want, according to Anthony Monger of Grass Roots, who explains how loyalty programmes can deliver more than just extra value for customers. The...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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