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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

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1521.  
Consumer data is the 'new oil' of customer loyalty
If consumer data is the 'new oil' in the world of customer loyalty, who owns it? The refiners, or the producers? Marketing Factbook's European contributing editor, Peter Wray, uncovered the answers to today's most pressing questions in the field of...

1522.  
Staff engagement linked to customer experiences
There is a strong link between levels of employee engagement and the effort and commitment of employees to their company, and a consequent link with positive customer experiences, according to a research report by Temkin Group. The report, entitled...

1523.  
Three key travel loyalty trends for 2012
There are three trends that have surfaced recently in the loyalty industry and which will affect the development of the market during the coming year, according to Christopher Barnard, president and CEO for loyalty rewards management platform operator...

1524.  
Marketers still ignoring the mobile revolution
While 73% of consumers now access websites using their mobile devices, only 20% of companies have a mobile-optimised site, according to research from EPiServer, which also found that, while two thirds of consumers had used a mobile app in the past...

1525.  
Marketers are getting into the game - literally
Gamification may be a hot topic but many marketers are still unsure as to what it really means, according to Guy Krief, Upstream's senior vice president of innovation, who explains here what gamification is and how it can unlock new levels of customer...

1526.  
Customers forgive grocery chains most easily
When it comes to receiving poor customer service, US consumers are most likely to forgive grocery chains, and other brands including USAA, credit unions, H.E.B., Hy-Vee, Dollar Rent A Car, Chick-fil-A, Publix, Costco, and Amazon.com, according to...

1527.  
Businesses still anti-social despite the social world
The majority of organisations of all sizes across B2C and B2B markets are currently blind to the opportunities and threats associated with social media and its role in marketing, according to global research from Satmetrix. The company's social media...

1528.  
Consumers choose brands like they do people
There is compelling new evidence that consumers judge and behave toward brands in much the same way they do toward other people and social groups, according to research from the Relational Capital Group (RCG), Princeton University, and the University...

1529.  
Retailers lag at click-and-collect services
Despite its growing popularity, less than half of the UK's top retailers (including grocery, department stores, clothing, general merchandise and home improvement) offer their customers a 'click and collect' service, according to a study of the UK's...

1530.  
What data consumers are happy to reveal, or not
There are four key types of personal information that consumers may or may not be willing to share with the companies they deal with, with political views, religious beliefs, and ethnicity topping the list of questions never to ask, according to a...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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