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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1481.  
Women to shop more online this holiday season 
Not expecting 'normal shopping' to return until 2022

Women's online shopping and mobile purchases are up significantly on May 2020's figures and the majority of those surveyed do not expect everyday life post-COVID to return to normal until 2022 or beyond, according to a study from daVinci Payments. The...

1482.  
Five key retail industry predictions for 2021 
And they're not all about Covid-19, either

Bluedot, a company which provides location technology for mobile apps has researched and published five key retail industry trends and predictions expected to emerge in 2021. These key trends and predictions for 2021 include: 1. Retailers will augment...

1483.  
What role can rewards play in customer relationships? 
Personalisation and recognition are key loyalty drivers

Customer loyalty is any brand's most precious resource, according to the 2021 Loyalty Barometer Report from Merkle, which examined how consumers feel about loyalty and rewards programs and where brands should pivot to accommodate fluctuations in...

1484.  
Marketers advised to go on the offensive for loyalty now 
Post-pandemic customer loyalty is the next big prize

Businesses should go on the offensive now to implement personalization at scale, create innovative marketing approaches, and adopt differentiating technology and best-in-class security to deliver enhanced post-pandemic customer experiences, according...

1485.  
Customers say they'll pay more for rapid delivery 
Last-mile services are now critical to sales growth

Consumers increasingly made use of product deliveries for critical goods and safety reasons during the pandemic, and they expect to continue to do so, hoping for more last-mile and sustainable delivery options in the future, according to the...

1486.  
American consumers say they're planning to shop online more 
Free shipping cited as top way for retailers to entice shoppers

Americans did more online shopping during the pandemic and plan to continue, even as brick-and-mortar stores reopen, according to a survey from Ware2Go, a UPS-founded company that helps merchants fulfil 1-2 day shipping guarantees. The survey of more...

1487.  
Canadians want a balanced physical/digital retail experience 
Consumers say they shop online for price and convenience

In the last 16 months, the world has witnessed forward-thinking retailers reinventing their business models and unearthing new opportunities in response to the rapidly changing behaviours of Canadian consumers. In November 2020, Canadian findings from...

1488.  
Most retailers still don't live up to shoppers' expectations 
So how are they responding to ramped-up e-commerce?

According to the latest insights from ecommerce technology company Bold Commerce, 58% of leading retailers admit that they're not living up to consumers' expectations when it comes to bringing together digital and physical experiences. The company's...

1489.  
Conversational AI can help build customer loyalty 
80% Would talk to a machine to avoid hold-time

Poor customer service is looking pervasive these days, according to a survey from AI-enabled customer contact center provider Replicant, which found that 91% of consumers had experienced poor customer service in the past six months, and one in three...

1490.  
Consumers increasingly selective with the data they share 
Brands are expected to provide personalised data controls

Increasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the personal information they share with brands, which predictably is resulting in the demise of third-party data. To help...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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