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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1491.  
How to Plan your Customer Data Capture Strategy
A data capture strategy sets out how you collect and manage information about your customers, clients and prospects. But a really good data capture strategy will deliver high quality customer data, allowing you to better understand your customers and...

1492.  
Marketers struggling to make emails stand out
Successful marketing via the consumer's email inbox is getting harder and harder in the digital age, with many marketers finding their emails are getting lost among a sea of competitor messaging, according to research from SmartFocus and Econsultancy...

1493.  
Marketers face dilemma with loyalty reward choices
Marketers and consumers are often dealing with the dilemma of choice when it comes to rewards programmes. Marketers have to choose from a wide range of loyalty options for their customers, and then consumers themselves must navigate a menu of perks...

1494.  
Three ways to link Content and Customer Behaviour
Almost everyone would agree with the statement that 'content must be relevant', but what is relevance? According to Wikipedia, 'relevance' describes how pertinent, connected, or applicable something is to a given matter. So it's relevant if it serves...

1495.  
Mobile customers respond best to delightful salespeople 
Courtesy, concern and knowledge top the list

Customers who are delighted with their wireless carrier experience cite high rates of behaviours that demonstrate courtesy, concern and knowledge; delighted customers also have much higher levels of loyalty and advocacy, according to the J.D. Power...

1496.  
Restaurants can still tempt diners with well-timed deals 
Relevant and timely means a bigger slice of the pie

Although the majority of consumers say they usually visit the same restaurants, diners are still willing to switch destinations based on promotions and coupons, according to a study by media delivery firm Valassis. The study, entitled "Tempting the...

1497.  
US government shows how not to treat your customers 
Uncle Sam offers his citizens a bad experience

Though the White House is buckling down on federal agencies' poor customer experience (CX), efforts have not yet paid off. According to Forrester's US 2018 Customer Experience Index (CX Index), government is one of the lowest ranked industries. Its...

1498.  
Marketers ignore consumer communication preferences 
They've told you what they want, so what's the issue?

Seventy percent of millennials are frustrated with receiving irrelevant emails, but brands are still sending mostly mass communications. And while all industries prioritize their marketing spend to drive traffic to online first, mobile second, and...

1499.  
Great retail customer experiences just aren't there yet 
Retailers are struggling to step up their game

Brands must focus on providing high quality customer experience (CX) to gain loyalty, but retailers are missing the mark: According to Forrester's US 2018 Customer Experience Index (CX Index), multichannel retailers' CX quality remained flat, and 36%...

1500.  
Your most active web-based customers may be at risk 
Are they leaving you without saying goodbye?

Companies may be at risk of shedding customers without even knowing it, with at-risk customers falling into two very different behavioural categories, according to a study by Columbia Business School. The research paper, entitled "Some Customers Would...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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