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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1471.  
Only retail improves multichannel experiences
The retail sector comes first in North American for customer service, having increased significantly from a score of 1.8 (below average) out of 4.0 in 2009 to 2.3 (above average) in 2010 - the highest score among all sectors evaluated - according to a...

1472.  
Retail banks' loyalty declines further
For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, while satisfaction has leveled off, according to the J.D. Power and Associates 2010 U.S. Retail Banking Satisfaction...

1473.  
Travel firms losing customers through bad email
Only 30% of email marketers in the travel sector are using subscriber information and behaviour data to target customers with pre-stay and post-stay messages, leading to lost revenue and brand differentiation opportunities, according to a research...

1474.  
The changing face(book) of customer service
The proliferation of blogs, podcasts, video, chatrooms, social networking sites and other online interactive communication is transforming the corporate-customer relationship, according to Keith Pearce, senior marketing director for EMEA at...

1475.  
Poor customer experience causing churn epidemic
Many companies are wasting vast sums of money trying to attract new customers through advertising while still delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the past six months alone, according to...

1476.  
What drives different levels of customer loyalty?
While most people would agree that loyalty is a good thing - whether in terms of personal relationships or in choosing who to do business with - but there are always some customers who benefit from membership of a loyalty scheme while others simply...

1477.  
Retailers face a nightmare before Christmas
UK retailers are risking their share of the predicted £5.5 billion Christmas sales boom by not being able to effectively handle the seasonal spike in customer service demand, which can increase by as much as 400%, according to multichannel customer...

1478.  
Building consumer engagement the social way
Social networking has established itself as one of the fastest-growing and most used consumer communication channels, and that makes it a vital channel for building customer engagement, according to according to Keith Pearce, senior marketing director...

1479.  
Lack of detail drives online shoppers away
Consistent product information has become a critical factor in the online shopping experience, with 66% switching to a competitor if the product information they see online doesn't match what they have seen in-store or in a catalogue, according to...

1480.  
Top web features that drive e-retail loyalty
The top web site features that currently drive brand loyalty in online shoppers include rich media and personalisation, according to research by Limelight Networks. The study also confirmed that those consumers who often shop online most frequently...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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