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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1471.  
Most support agents have little faith in their own service 
Many will cheat the system to provide better support

While customer support teams are generally staffed by professionals who are dedicated to their jobs, the complexity of the software and applications they use for their role is often making it difficult for them to perform their tasks optimally...

1472.  
Your most active web-based customers may be at risk 
Are they leaving you without saying goodbye?

Companies may be at risk of shedding customers without even knowing it, with at-risk customers falling into two very different behavioural categories, according to a study by Columbia Business School. The research paper, entitled "Some Customers Would...

1473.  
Why loyalty is essential in the current retail climate 
Millennials stick to a single retailer for each category

Valassis has published study findings which provide insights for retailers to better compete and drive repeat traffic both in-store and online. Based on a survey of over 1,200 consumers, the "Building Loyalty with Dynamic Shoppers" findings reveal that...

1474.  
Three steps to an effective Customer Journey Map 
What you need are strong governance and oversight

Customer journey maps are a critical component of many organizations' customer experience (CX) framework, however, almost one-third of organizations still face difficulty incorporating journey maps into their CX efforts, according to Gartner, Inc...

1475.  
Hotel upgrades aren't satisfying the customer any more 
Hotel guests want a stronger focus on service next

It's a great time to be a hotel guest, according to the J.D. Power 2018 North America Hotel Guest Satisfaction Index (NAGSI) study, which found that hotels of all shapes and sizes are currently making their customers happier than ever before - a feat...

1476.  
Nearly half of retail marketing leaders are ready to quit 
Two out of five are looking for a new post in 2018

Nanigans has carried out some research to examine retail marketing leaders' attitudes about their roles. The survey of 100 digital advertising decision-makers - including CMOs at some of the largest online retailers in the US - found that, despite...

1477.  
Digital payments may be vital to small business growth 
Cash sales cost SMBs 57% more than digital sales

A large proportion of consumers report that a digital payment method - such as paying using either a card or a mobile device - is their favoured payment option, according to a study by payments giant Visa and a consortium of other industry...

1478.  
Trust has huge influence on consumers' retailer choices 
Trusted companies also get more customer feedback

Most consumers believe that 'brand trust' is extremely important when deciding where to shop, but they also feel that trust involves a lot more than simple data security, according to study from customer experience intelligence firm InMoment. The '2018...

1479.  
Why the 'omni-shopper experience' is so important 
Previously loyal Toys'R'Us shoppers still up for grabs

Marking the first major holiday shopping season in recent years without the failed retail giants Toys R Us and Babies R Us, the majority of consumers (65%) said they would be frequenting bricks-and-mortar stores but, at the same time, they also wanted...

1480.  
Why the human factor is still key to customer decisions 
The so-called 'customer journey' has no start and no end

The 'new normal' for what marketers have long called the 'customer journey' no longer has a clearly defined starting point or ending point, according to research from customer journey management firm BookingBug, which points out that customers can...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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