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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1481.  
Future marketing: Taking the Omni-Channel road
The future is exciting, with new technologies opening up ways to understand your customer better than ever before. The ability to stretch the picture of your customer from how they transact to how they interact with you through hundreds of...

1482.  
Customer Contact Technology Trends for 2015
As customer service organisations evolve to keep pace with the unprecedented development of personal consumer technologies and digital delivery, it's essential that their core customer service technology infrastructure is in shape to handle changing...

1483.  
Trends in Enterprise Incentives for 2015
Incentive travel rewards are perfectly matched to the emerging needs of today's multi-generational workforce and corporate America's simultaneous move toward enterprise engagement, according to a study by the Incentive Research Foundation (IRF). The...

1484.  
Customers seek more customised attention
Today's empowered consumers are demanding a higher level of customized attention and service online than ever before, according to a Forrester Consulting study which was commissioned by Fusion to help businesses improve ancillary sales and customer...

1485.  
Recycling Your Audience Harms the Environment
There is an urgent, rising need for marketers to drive business growth by focusing on new customer acquisition rather than continuously retargeting existing prospects, according to Richard Foster, chief commercial officer for Intelligent Optimisations...

1486.  
How EU Data Protection plans will affect marketers
In January 2012, new EU rules designed to create a secure and unified landscape for the collection, use and retention of data were announced. The changes in regulation were based in part on consumer research undertaken two years earlier and aimed to...

1487.  
British consumers are rejecting mobile Loyalty Apps
British shoppers have shown a definite tendency to prefer to have a traditional plastic loyalty card rather than a digital loyalty 'app' on their mobile phone, according to a research study by loyalty card maker Plastic Card Services. The company's...

1488.  
Factors that drive teenage retail purchases
Price, brand, and a friend's recommendation were found to be the most influential in purchase decisions, with celebrity endorsement being seen as inconsequential, QR codes rarely being scanned, and online shopping being preferred to physical stores...

1489.  
Loyalty schemes aren't engaging enough
Loyalty programmes have not evolved with the digital age and are failing to engage consumers, with active participation rates often being dangerously low and 89% of social media opinions about loyalty programmes being negative, according to a research...

1490.  
Marketers in danger of taking email for granted
Marketers are in danger of taking email marketing for granted even though it is still a top rated channel for delivering return on investment (ROI), according to research from by Econsultancy and Adestra. The proportion of companies and agencies that...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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