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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1461.  
A customer is for life, not just for Christmas
Retailers remain more focused on acquiring new customers than retaining loyal customers, despite acknowledging that the latter are more profitable in the long run, according to research from customer insight agency SMG. The survey of 280 senior level...

1462.  
10 Keys to sustainable social media marketing
It appears that many marketers, in the UK at least, remain confused by the value, purpose and ownership of social media, with only 7% measuring its impact and ROI and 37% participating in social media without sound business reasons, according to a...

1463.  
Most UK consumers prefer multi-channel retailers
British consumers are taking a truly multi-channel approach to shopping for non-supermarket goods, using a range of touch points for browsing and purchasing, according to research by database marketing firm GI Insight. The study found that the majority...

1464.  
Retailers lagging behind consumer technologies
New consumer-facing technologies such as smart phones, social media, and the web channel are negatively impacting retailers' IT infrastructure and decision-making, according to a report from retail technology market intelligence firm RSR Research. The...

1465.  
E-retail satisfaction decreased in December
Although many US-based online retailers reported having a good holiday shopping season at the end of 2010, customer satisfaction with the top 40 online retailers had actually fallen since 2009, according to the sixth annual E-Retail Satisfaction Index...

1466.  
Social shopping trend set to spread
With online spending growing rapidly among British consumers, the UK is set to enter the age of 'social shopping', according to two recent consumer studies by Art Technology Group (ATG). UK consumers' online spending is growing, as e-retail sales along...

1467.  
Most email marketing 'badly targeted', consumers say
More than half (53%) of consumers say almost all direct email they get is irrelevant to them, according to a survey conducted by database marketing firm GI Insight. The survey also found that, while the marketing industry can certainly improve its...

1468.  
Canadians choose travel for loyalty rewards
Most Canadians opt for travel when using rewards points, with 57% redeeming for flight options, well ahead of merchandise (30%) and gift cards (27%), according to Royal Bank of Canada (RBC) poll of Canadian travel rewards cardholders. Despite this...

1469.  
Study examines trust in consumer relationships
Communication from a service provider is one of the leading influencers of consumer trust, according to a research study by the ECSP Europe Business School and customer data expert Pitney Bowes Business Insight. The study, entitled 'The Role of Trust...

1470.  
Purchase decisions 'increasingly complex', study finds
Shoppers tend to avoid talking to brands about their products and even dodge the websites of the retailers they will eventually buy from until their decision to purchase has already been made, according to research commissioned by European social...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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