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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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15/165 pages

141.  
50% Of broadband customers have churned
More than half of broadband internet customers have switched providers at some point, according to research by call centre and customer service specialist Orchid Consulting, which suggests that the industry's churn figure may be significantly higher...

142.  
CPGs should go direct-to-consumer, Carlson says
Improvements in consumer packaged goods (CPG) sales and marketing used to simply mean spending more money through advertising and promotion to achieve the desired lift, but a white paper from Carlson Marketing suggests that there might be trouble in...

143.  
Loyalty rewards to include shares in the company?
Rather than simply reward loyal customers with points and perks, there is an argument for trying to build up their engagement with the whole company, according to a new loyalty platform provider LoyaltyShares, based in New York. The company's new...

144.  
Satmetrix makes sense of social media data
Satmetrix has introduced a new way to measure and use social media with its Net Promoter-based social media measurement solution, Satmetrix SparkScore, which applies the same Net Promoter methodology of recommendation behaviour to social media...

145.  
NPS reveals UK consumers' likes & loathes
British consumers are more willing to recommend brands that provide good service, responsiveness, and that make doing business with them easier, according to the Satmetrix 'European Net Promoter Industry Benchmark' report for banking, car insurance...

146.  
The past, present and future of loyalty
Over the past 25 years, the approaches being taken to increase brand and customer loyalty have evolved significantly. Some have been iconic, some inspirational, some have created lessons to be learned but all have driven forward a positive change in...

147.  
Coupon redemptions double in 3 years
The growth in consumer coupon redemptions is continuing strongly, according to the latest industry data released by coupon and voucher services provider Valassis, covering the first half of 2012. The company's data shows that coupon redemptions were up...

148.  
Showroomers can be great movings targets
With bricks-and-mortar-retail stores continuing to struggle with the rise of 'showrooming' consumers (who visit a store to see a product but then buy online), there are still several ways retailers can entice mobile-carrying consumers to make purchases...

149.  
US & EU retail markets boom, led by the internet
Despite a difficult economic environment, the e-commerce sector in Europe and the US is continuing to grow rapidly, according to research from the Centre for Retail Research and digital coupon marketplace RetailMeNot, which concluded that online sales...

150.  
Over half of US consumers order weekly groceries online 
Instacart and Shipt gained the most users in 2020

In the highly competitive online grocery shopping arena, Instacart and Shipt gained the most reported users year-on-year for 2020 in the US, according to the grocery consumer research study, 'Online Grocery Usership Changes Year Over Year' from shopper...

15/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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